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20 Cards in this Set
- Front
- Back
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relationship marketing |
a popular trend in today's world, companies use it to build customer relations |
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break even point |
the amount of money a company has to make on a product to pay for its costs |
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market research |
companies use it to gather information on what goods or services they should produce |
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demographics |
facts about the population in terms of age, gender, income and education |
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wholesaler |
receive large shipments of products and break them into smaller bunches to sell |
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direct distribution |
occurs when the goods or services are sold from the producer directly to the consumer |
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product development |
the companies ability to invent a slight variation or new product that is successful to increase the sales |
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promotion |
making customers aware of the product, advertising |
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intermediary |
moving the product from manufacturer to the final user |
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channel of distribution |
a particular way to direct products to consumers |
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publicity |
the act of getting a product known to the public, free |
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target market |
performing detailed research on markets to find and analyze potential customers in their market |
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market research |
what companies do to figure out what goods and services to produce and sell |
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mass media |
means of communication such as TV, radio, or newspaper |
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transit advertising |
posters placed on the sides of buses, taxi cabs, in subway stations, trains, and airports |
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infomercial |
TV program that is usually 30 minutes long to promote and advertise a product |
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webcast |
like a TV or radio broadcast but is sent and received over the web |
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banner ads |
displayed across the top or bottom of the screen and stay there |
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newspapers |
target people within a certain area and are fairly cheap |
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direct mail advertising |
allows advertisers to reach a certain group of people
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