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5 Cards in this Set

  • Front
  • Back

Marketing

The process of identification, application and satification of the customers needs, profitably.

Marketing mix

The combinations of factors which help the business sell a product, summarised as the 4 p's.

The 4 p's in marketing

Product, price, promotion and place

Commodity

A standard product made in large quantities, for example wheat,copper or timber.

Globalisation

The process of the in reading specialisation, trade and interdependence between different parts of the world economy which creates world markets for products and labour