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5 Cards in this Set
- Front
- Back
Marketing |
The process of identification, application and satification of the customers needs, profitably. |
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Marketing mix |
The combinations of factors which help the business sell a product, summarised as the 4 p's. |
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The 4 p's in marketing |
Product, price, promotion and place |
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Commodity |
A standard product made in large quantities, for example wheat,copper or timber. |
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Globalisation |
The process of the in reading specialisation, trade and interdependence between different parts of the world economy which creates world markets for products and labour |