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7 Cards in this Set
- Front
- Back
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Added Value
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When a product distinguishes something to add value to it
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Brand
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A product made by a brand name to add value to the product
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Consumer
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Someone who buys a good for personal use
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Customer
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Someone who buys a good or service from a shop or business
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Focus Group
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A group of people who participate in a discussion about a product before it is launched
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Franchise
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An authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities
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Franchisee
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A franchisee is an individual who purchases the rights to use a company's trademarked name and business model to do business.
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