Bus Foundations 2

Front 1

The financial report that tracks cash flows, expenses and revenues to assure efficient operations is

Back 1

Operating budget

Front 2

The financial report/budget that monitors long-range needs not met by daily cash flow

Back 2

Capital budget

Front 3

Even profitable companies need to borrow. Name one borrowing option for large companies

Back 3

Debt financing

Front 4

The area of accounting work that internally monitors efficiency and profitability is

Back 4

Marginal accounting

Front 5

A key eternal document that potential investors may review to make a decision is

Back 5

Quarterly statement

Front 6

An audit is external review of a company’s financial documentation by a third party : true or false

Back 6

True

Front 7

The purpose of a tax accountant in company is to devise loopholes to pay less taxes: true or false

Back 7

False

Front 8

A balance sheet is an overview of a company’s net worth at a given moment, not long term: true or false

Back 8

True

Front 9

A statement of cash flow tells a potential investor what the company is worth: true or false

Back 9

False

Front 10

The condition in which employees are enabled to do their best work is called

Back 10

Optimal work flow

Front 11

According to Maslow’s Hierarchy of Needs theory, the highest level of human attainment is

Back 11

Self-actualization and maximum potential

Front 12

One example of an extrinsic motivator in the workplace is

Back 12

Praise

Front 13

Companies validate the presence of intrinsic motivation by testing job candidates: true or false

Back 13

False

Front 14

Interpersonal ability is a helpful, but not a critical or required skill: true or false

Back 14

False

Front 15

Fill in the blank: bosses do things right, leaders…

Back 15

Do the right thing

Front 16

In a SWOT analysis, managers assess the company’s internal

Back 16

Strengths and weaknesses

Front 17

In a SWOT analysis, managers evaluate the external environment for

Back 17

Threats and opportunity

Front 18

To deal with unpreventable setbacks such as a natural disasters, companies develop a…

Back 18

Contingency plan

Front 19

The document that shows reporting relationships, layers of seniority, and function intergration

Back 19

Organization chart

Front 20

Marketing is about both driving profit for the firm as well as delivering value to customers. True or false?

Back 20

TRUE

Front 21

In its earliest stages in the 19th century, marketers placed no value on:

Back 21

CUSTOMERS/CUSTOMER SATISFACTION [ACCEPT THE GENERAL CONCEPT]

Front 22

In the 1950s-90s, product development and marketing were separate, unrelated functions. True or false?

Back 22

FALSE

Front 23

The common marketing term CRM stands for:

Back 23

CUSTOMER RELATIONSHIP MANAGEMENT

Front 24

The CRM marketing model has made the purchasing experience more complex for buyers: True or false?

Back 24

True

Front 25

The set of people who might want to buy and who are able to afford a specific product are the

Back 25

Target Market

Front 26

In the “Four P’s” of the marketing mix, the “P” for choosing distribution channels is:

Back 26

Place

Front 27

In the modern age, the letter “C” has been added to the marketing mix; this letter stands for

Back 27

Customer

Front 28

Two factors that can negatively affect successful marketing implementation

Back 28

Competition and technology

Front 29

Product development starts with a new invention and takes it to market: true or false?

Back 29

false

Front 30

Once a product is proven successful, modification and change would be bad business

Back 30

false

Front 31

There are two dimensions of every product; these are

Back 31

tangible/intangible

Front 32

The term for these two dimensions when joined together is

Back 32

total product offer

Front 33

product’s function is the sole determinant of its success in the marketplace: true or false

Back 33

false

Front 34

Two identical products can be differentiated solely by brand image. true or false

Back 34

true

Front 35

The term for the capital value to a company of a strong brand is

Back 35

Brand equity

Front 36

Companies develop new products only when a successful product reaches a state of decline: True or false

Back 36

False

Front 37

The term for the arc of sales and profits for a given product over time is called

Back 37

Product Life Cycle