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BUS 490 (Strayer) Week 4 Assignment 1 - Preparing a Comprehensive Case Analysis, Part 1
Research a public corporation that you believe is not doing as well as it could in the marketplace. For this first paper, you will complete the first steps of a comprehensive written analysis as described in Part 6 of the textbook. The written analysis will be completed in the second written assignment in this course.
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Write a 4–5 page paper in which you:
1- Identify the firm's existing objectives and strategies. |
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2- Explain one (1) strategy that the company might use to take advantage of an external opportunity, and one (1) strategy that the company might use to address a potential threat.
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