Bus 330 Entire Course / Principles Of Marketing

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BUS 330 ENTIRE COURSE / PRINCIPLES OF MARKETING
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ASHFORD BUS 330 Week 1 DQ 1 Role of the Marketing Function
ASHFORD BUS 330 Week 1 DQ 2 Products and Services
ASHFORD BUS 330 Week 2 DQ 1 Product Life Cycle
ASHFORD BUS 330 Week 2 DQ 2 Product Usage Categories
ASHFORD BUS 330 Week 3 DQ 1 Customer Relationship Management
ASHFORD BUS 330 Week 3 DQ 2 Demographics and Trends
ASHFORD BUS 330 Week 3 Written Assignment
ASHFORD BUS 330 Week 4 DQ 1 Functions of Marketing Management
ASHFORD BUS 330 Week 4 DQ 2 Marketing Plan
ASHFORD BUS 330 Week 5 DQ 1 Corporate Social Responsibility
ASHFORD BUS 330 Week 5 DQ 2 Marketing Ethics and Children
ASHFORD BUS 330 Week 5 Final Paper

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BUS 330 Week 1 DQ 1 Role of the Marketing Function
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DQ 1 Role of the Marketing Function. What is the role of the marketing function in business?

In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value. Respond to at least two of your classmates’ posts.

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BUS 330 Week 1 DQ 2 Products and Services
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DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product—its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign.

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BUS 330 Week 1 Journal Learning Reflection
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Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? What is the product’s closest brand competitor? Explain why you chose this brand rather than the competitor’s brand. How did the marketing for the product influence your purchase?

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BUS 330 Week 2 DQ 1 Product Life Cycle
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DQ 1 Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. How can each phase of the life cycle impact the product’s brand? You must use the text and at least one additional scholarly source.

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BUS 330 Week 2 DQ 2 Product Usage Categories
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DQ 2 Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might these items be combined to create a usage group like a “convention survival package” or “campers’ kit”? Explain the reason for your choice.

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BUS 330 Week 2 Journal Learning Reflection
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How would you apply the four p’s to a service? Choose a service you use. What is the service? What is the name of the business that delivers the service? Describe the role of the four p’s in the company’s marketing for that service.

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BUS 330 Week 3 Assignment Written Assignment
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Week 3 Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the US over the last 60 years (ever since the baby boom), what can you predict for marketers in these newly youth-oriented consumer economies, as they follow the same path?
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BUS 330 Week 3 DQ 1 Customer Relationship Management
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DQ 1Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.

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BUS 330 Week 3 DQ 2 Demographics and Trends
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DQ 2 Demographics and Trends. Appraise the three trends described by American Demographics as America the Crowded, The Mighty Mature Market, and The Consumer Kaleidoscope. Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes. You must use the text and at least one additional scholarly source.

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BUS 330 Week 4 DQ 1 Functions of Marketing Management
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DQ 1 Functions of Marketing Management. Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source.

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BUS 330 Week 4 DQ 2 Marketing Plan
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DQ 2 Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? If your client does not agree with your marketing strategy for his business, explain how you would respond and what approach you would use to convince the client the marketing plan can be successful. You must use the text and at least one additional scholarly source.

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BUS 330 Week 5 Assignment Final Paper
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Focus of the Final Paper

The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions into work and life experience. It may include explanation and examples from previous experience as well as implications for future application.

Assuming the role of Marketing Manager, select a product that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:

1. Describe the product by analyzing its customer value equation as it relates to the four utilities of customer value.

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BUS 330 Week 5 DQ 1 Corporate Social Responsibility
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DQ 1 Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these issues. You must use the text and at least one additional scholarly source.

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BUS 330 Week 5 DQ 2 Marketing Ethics and Children
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Marketing Ethics and Children

Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing. You must use the text and at least one additional scholarly source.