Kcm14 Burke's Theory Of Identification

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Burke's Theory of Identification

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This explains how messages can be structured to created identification or division.

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Action

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Purposeful, voluntary behaviors by humans.

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Motion

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Nonpurposeful, nonmeaningful behaviors by animals and objects.

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Consubstantiality

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Shared meanings for the language in use.

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Three Overlapping

​Sources of Identification

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Material Identification

Idealistic Identification

Formal Identification

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Material Identification

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Identification from goods, possessions and things.

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Idealistic Identification

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Identification from shared ideas, feelings and values.

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Formal Identification

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Identification from the arrangement, form or organization of an event in which both parties participate.

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Identification Through Mystification

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When people of lower strata in a hierarchy identify with people at the top, despite differences.

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Guilt

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Any feeling of tension within a person.

Three reasons:

the negative(construct of rules that can never be followed), the principle of perfection (discrepancy between the real and ideal) and the principle of hierarchy (social order)

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Three

Strategies of Identifying

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Strategies of:

Naming

Form

Spiritualization

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Strategies of Naming

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Language that describes something in a way that engenders identification or division.

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Strategies of Form

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Methods or means of expression (specific forms of argument such as syllogisms (deductive reasoning as distinct from induction)).

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Strategies of Spiritualization

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Appeals to a transcendent value or ideal.

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Dramatistic Pentad

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Agent: Who

Act: What

Scene: Where

Purpose: Why

Agency: How