Buis Exam 2

Front 1

________ is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Back 1

Marketing

Front 2

Philippe owns a store that sells lampshades. The process of receiving money in return for lamp shades is
________.

Back 2

exchange

Front 3

A convenience store offers ________ utility by being open 24 hours each day.

Back 3

time

Front 4

A sporting goods store that sells fishing licenses at the start of each sport fishing season is creating ________
utility.

Back 4

time

Front 5

The era in marketing history characterized by the notion that a good product will sell itself is known as the
________ era.

Back 5

production

Front 6

The current marketing period where companies emphasize customer satisfaction is referred to as the ________
era.

Back 6

relationship

Front 7

As the result of a hurricane heading toward the coastal area of , residents rushed to purchase plywood to cover
their windows. Retailers who carried plywood were operating in a ________.

Back 7

seller's market

Front 8

Maria is campaigning for city council and talks with prospective voters in her ward about their concerns. Maria
is engaged in ________ marketing.

Back 8

person

Front 9

Which of the following is the first step in developing a marketing strategy?

Back 9

Identify a target market

Front 10

Companies use ________ to focus on a specific consumer market by combining product, distribution,
promotion, and pricing strategies.

Back 10

a marketing mix

Front 11

Which of the following marketing decision areas may be subject to government regulation and public scrutiny
but can be a powerful competitive tool for a business?

Back 11

Pricing strategy

Front 12

Ida works on creating ways to ensure that customers receive goods at the right time and correct location. Ida is
involved in her firm's ________ strategy.

Back 12

distribution

Front 13

Joe is developing the marketing mix for his company's new line of power tools..... Now Joe is concentrating his efforts on developing the best advertising plan for the product line. The advertising plan is part of Joe's ________ strategy.

Back 13

promotional

Front 14

All of the following are internal sources of data EXCEPT ________.

Back 14

competitor's sales

Front 15

Luke works as a marketing researcher and goes online to obtain information from government publications for
census data and demographics. What type of data is Luke researching?

Back 15

Secondary data`

Front 16

A bundle of physical, service, and symbolic attributes designed to satisfy customer wants is called ________.

Back 16

a product

Front 17

Items that consumers purchase frequently, immediately, and with little effort are ________ products.

Back 17

convenience

Front 18

Products purchased only after the consumer has compared competing products in competing stores on the basis
of price, quality, style, and color would be classified as ________.

Back 18

shopping products

Front 19

Only a few Jaguar dealers are located in the metropolitan area. For buyers who will accept no substitute, Jaguar
automobiles are ________.

Back 19

specialty products

Front 20

Which of the following classifications of products apply to business goods and services?

Back 20

Installation and accessory equipment

Front 21

Which classification of business goods is usually consumed over a long period and usually involves large sums of
money?

Back 21

Capital items

Front 22

A combination of product lines represents a company's ________.

Back 22

product mix

Front 23

A product line is a group of ________ products marked by physical ________.

Back 23

related; similarities

Front 24

Coppertone manufactures sunscreens with various SPF factors, which constitutes the company’s ________.

Back 24

product line

Front 25

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates
on ________.

Back 25

informing the market about the item and explaining its features, uses, and benefits

Front 26

In which stage of the product life cycle do competitors enter the field with similar offerings?

Back 26

Growth stage

Front 27

A brand that has been given legal protection is known as a ________.

Back 27

trademark

Front 28

When Kroger's grocery store puts its own line of detergent on the shelf next to Tide, the store is promoting its
________ brand.

Back 28

private

Front 29

Dole Food Company uses a(n) ________ brand to market the company’s entire line of food products, including
canned fruits and packaged salads.

Back 29

family

Front 30

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion.
Raoul's job involves the ________ function.

Back 30

distribution

Front 31

In an effort to boost the entire pork industry, the National Pork Board sponsors an advertisement stating, "Pork.
The Other White Meat." This type of promotion is called ________.

Back 31

primary demand

Front 32

Nike uses sports stars to increase sales by enhancing the public’s ________ demand for their brand.

Back 32

selective

Front 33

Which of the following manufacturers and products would likely spend more on personal selling than on
nonpersonal selling?

Back 33

Boeing, 737 jetliners

Front 34

A major portion of U.S. advertising is designed to ________.

Back 34

provide information

Front 35

When a firm tries to differentiate its products, it often applies a concept known as ________.

Back 35

positioning

Front 36

Dunkin' Donuts uses __________ advertising when it tells people that "hard-working" people prefer their coffee
over the high-priced Starbucks.

Back 36

comparative

Front 37

The goal of ________ advertising is to maintain awareness of the usefulness of a product.

Back 37

reminder-oriented

Front 38

Dell Computer is offering $100 cash back on the purchase of a computer. This is an example of
a(n)___________.

Back 38

rebate

Front 39

Trade promotion is ________.

Back 39

used to promote goods or services to marketing intermediaries

Front 40

Although a salesperson's work can vary significantly from one company to another, it usually involves a mix of
creative selling, missionary selling, and __________.

Back 40

order processing

Front 41

What can a firm do if it is too difficult or too expensive to have salespeople meet all potential customers in
person?

Back 41

Use telemarketing

Front 42

Salespeople determine if prospects have the financial ability and authority to buy through ________.

Back 42

qualifying

Front 43

The process of finalizing a sale is the ________.

Back 43

closing

Front 44

Dell Computer provides inner city schools with free computers and wireless Internet access. This is an example
of ________.

Back 44

public relations

Front 45

A pushing promotional strategy is ________.

Back 45

designed to market the product, product line, or service to wholesalers and retailers