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8 Cards in this Set
- Front
- Back
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3 Important ways of store planning
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Allocating Space, Circulation, Shrinkage Prevention
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Store Layout Types
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Free Flow, Grid, Loop, Spine
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Free Flow
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type of store layout in which fixtures and merchandise are grouped into free flowing patterns on the sales floor. Ex: Disney Store, Black house white market.
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Grid
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type of store in which counters and fixtures are placed in long rows or “runs” usually at right angles, throughout the store. Ex: grocery store, home depot.
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Loop
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a major customer isle beings at the entrance and loops through the store, usually in the shape of a circle, square, or rectangle and then returns the customer to the front of the store. Ex: Like a racetrack, Macy’s.
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Spine
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a single main isle with sections up and down the MAIN line throughout the store
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Visual Merchandise-
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artistic display of merchandise and theatrical props used as scene-setting decoration in the store. Ex: Lead them to temptation, JC Penny cosmetics always displayed in front of store, displayed well with creative artistic displays.
**Escalators coming and going, escalators are focal point of many stores. Makes them ideal locations for promotional signs. |
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Visual Communications
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Name, Logo, Retail Identity, in store signage. Planning the store environment to incorporate signs and other visual devices that serve as silent salespersons, providing shoppers with much-needed information and direction on how to shop the store.
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