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104 Cards in this Set
- Front
- Back
In a typical American newspaper, the largest amount of space is given to:
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advertising
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The concept "newspaper of record" was createdd by Adolph Ochs who used it to describe the...?
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New Yorkn Times
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The first medium to use digital communication was the..?
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telegraph
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From which medium did many immigrants learn US customs and culture?
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motion pictures--(silent movies)
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The november, february, and may "sweeps" involve...?
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television (this is where all programs are good and new and there aren't re- runs)
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Which magazine has the largest circulation out of Playboy, sports illustrated, Time, and modern maturity?
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Modern maturity
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The speedy mobilization of individuals with common interests reflects which media function?
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linkage
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What are the primary activities for mass media industries?
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distribution
exhibition production |
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The principle purpose of mass communication is to do what?
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to make money
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The principle purpose of Interpersonal communication is what?
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to inform or persuade
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What does "media" mean?
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the means of transmitting messages in the larger mass communication procss
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Books are an example of what type of medium?
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print medium
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What is the mathmatical theory of communications? (5)
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source,transmitter,channel (noise),reciever,destination
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Whatn is noise?
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It is a constant impediment to communication
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Feedback can reduce the effects of this
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noise
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This semantic, mchanical, or envioment..
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noise
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What is the traditional disintermediation
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traditional mass communication follows a push model. Sender pushs info. to the reciever (newspaper,TV,etc)
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What is non-traditionaldisintermediation
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non-traditional mass communicaion follows a "pull" mode;. reciever uses internet to pull info.from various sources
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What was the purpose of folk culture
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to transmit traditions
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Polish weddings, African American, soulfood, italian cusine, etc, are examples of what ....?
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folk culture
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This culture is of limited interest to mass media audiences and forms a relatively small proportion of mass content
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folk culture
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How was folk culture evolved and conveyed?
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evolved b/c pre-literate humans wanted communicate about their accomplishments
was conveyed thru songs, dances,costumes,etc |
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this culture requires that performers need talent, discipline, years of study and perserverance
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elite culture
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Elite culture emerged with what class?
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ruling class
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This was an attempt to seperate commoners from aritocracy
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elite culture
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This culture requires education and background to appreciate the work
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elite culture
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Popular culture was tied to what..?
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cities and intermingling of ethnic groups and social classes
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The development of mass media,print,radio,film,etc...are tied to which culture
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popular culture
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This culture requires no trining or backgroud
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popular culture
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it is said that this culture gets "dated" quickly
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popular culture (things change)
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This culture is a reflector and interpretor of the mass society
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popular culture
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What is functional analysis?
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empahsizes the way that audience use mass communication and the benfits people recieve from media consumption
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Macroanalysis uses what type of lens and what is its function
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-the wide angle lens
-it considers the functions performed by the mass mediafor the entire society |
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What type of lens is microanlysis and what is its function
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-the close up lens
-focuses on individual members of the audience (How do individuals |
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What are the 5 funtions under the macro-level
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surveillance,correlation,socialization,entertainment,linkage
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What are the 4 functions under the microlevel
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Cognition, diversion,social utility, withdrawal
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What are examples of surveillance
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newspapers,tv newscasts, all-news radio,time,newsweek,cnn
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What are examples correlation
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editorials,political cartoons,commentaries ("fair and balanced")
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What are exmaples of socialization
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movies,tv,books,entertainment weekly
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What are the functions of mass media
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-status conferral
-enforcement of social norms -narcotizing dysfunction |
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What is enforcement of social norms
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publicity closes the gap between private attitudes and public morality
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What is status conferral
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if u are important u will be the focus
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What is narcotizing dysfunction
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exposure to mass amounts of info. may serve to narcotize rather than energize the average reader
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Whatis paradigm?
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a model, the way of structuring something
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How do individuals use the media--the uses and gratifications paradigm
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cognition(curiosity),diversion(relaxation),social utility(conversational currency),withdrawal(isolation)
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This was the first attempt to duplicate sound
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phonetic language
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What was the first formal language
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egyptian heiroglyphics
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Who invented the printing and what year
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gutengerg--1440
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What was said to conquer space and time
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telegragh and telephone
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This lead to the telegragh and telephone and lasted a year
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pony express
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Who was the first to send a message from the telegragh and in what year
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samuel morse--1866
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What year did Bell demonstrate the telephone
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1876
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This enhanced the ability to transmit news
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telegragh-telephone
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Who was the first man to take pictures of a battle on the battle feild?
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Matthew Brady
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In what year did movies learn to talk?
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1972
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Who came up with kodak
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george eastman --kodak(made up of constanants and vowels)
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What year was TV invented
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1920s
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About how many homes have one or more TVs
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99%
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"Atoms into bits" was derived from what term
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Digital technology transforms
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Tremenous expansion of the internet occured during what?
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digital technolgy transforms
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What is considered the "people's encyclopedia"
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newspaper
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What is the job of a newspaper
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to "afflict the comfotable and comfort the afflicted"
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What was the Zenger case
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He critizied the royal governor and was found not guilty b/c what he said was true (1733)
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In what year did the stamp act come into effect?
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1765
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What is Benjamin Day?
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where poor boys were hired to sell newspaper
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Who was James Gordon Bennet
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he did the same thing as Ben, but hired reporters to lookk for info.
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Yellow journalsim was derive from what
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yellow kid
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What type of newspaper was the harvard lampoon
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comic newspaper
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What is a media vehicle
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single components such as newspapers, radio stations, TV networks, or magazine
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Who is Glady's Gently and what is her theory
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communication researcher that claims that power to the people could mean that nobody is in control
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What is social utility
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the social integrative need to affiliate with others (friends, family,etc)
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What is conversational curreny
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where the media provides a common ground for social conversation (discussion of TV shows)
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What is parasocial relationship
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the point where the viewers might go so far as to develop feelings of kinship and friendship with media characters
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What are the key concepts of critical approach
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text, meaning, hegemony (power relationsips & dominance) and ideology
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Why did many people fear William Randolf
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you might be put on the front page of newspaper
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The quote "all the news to print"that is still used today was derived by who and for what?
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Adolph Ochs--New York Times
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Why did the newspaper start to decline in the 1930s
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b/c of the emergence of newspaper
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What was the defining event of the 20th century
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WWII
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What was the postive thing about weeklies
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the fastest growing category
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What percentage is dependent on advertising for the revenue
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80%
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Who are the largest advertisers
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department stores
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The word magazine was derived from what ?
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the french word for "storehouse"
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What was the benefit of the postal act of 1879
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established 2nd class mail @ cheaper rate
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Which magazine was created by the combining of all other magazines
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reader's digest
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Which magazine was created for the college student and which magazine was created for truck drivers
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College students--playboy
truck drivers--hustler |
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The "Helen Gurley Brown and Cosmopolitan" mag. was targeted for who
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women that want to look sexy
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What was the first medium
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books
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What does "BOOK" stand for
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Built -in
Orderly Organized Knowledge |
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What was wrong with pirated books
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didn't pay attention to copyright
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What were pocket books and which one was most popular
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had kangaroo on cover--most popular one was "Baby & Child care"
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What is the most permanent
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books
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Who are the 3 pioneers in radoio
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Macroni(found way to send radiated signal across Atlantic), Fessenden,deForest
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Which station doesn't exist today
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WLIT
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What does ASCAP and BMI stand for
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American
Society of Composers, Authors,& Publishers Broadcasting Music Incorporated |
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Where were the first TV sets located
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Bars
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What year did video tapes appear and how long did it take for homes to have colored tv
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1956-- 20 yrs
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Newton Minows term "Vast wasteland" was used describe what..
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claimed that the quiz shows and others were bad and (vast wasteland)
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What does CATV stand for
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Community Antenna television
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Which time of day has the most listeners (morning evening)
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morning
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What type of music has the most stations but smaller audience
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country
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What was the role of sydicators
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to buy programs
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Where does money for radio come from
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78% comes from local advertising
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Who dictates what music will be played
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program director
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What are the benefits of a digital radio and what does IBOC stand for
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AM is as good as FM and FM is as good as a CD--In Band On Channel System
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