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32 Cards in this Set
- Front
- Back
Geographic Markets |
•Local Market (GORSEINON MARKET) •Regional Market (WRU) •National Market (ASDA) •International Market (COKE) |
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Pure Monopoly |
Firm that is the sole supplier to the market |
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Legal Monopoly |
Has over 25% market share in a particular market |
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Patent |
Has legal protection over their idea usually lasting around 2 years |
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Natural Monopoly |
Firm is the only supplier to the market |
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Local Monopoly |
Firm has over 25% market share in a local market |
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Monopoly Power |
When you have complete control over prices |
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Monopolist Advantages |
•No Competitors •Control Supply •Specialisation •Stop new market entries |
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Monopolist Disadvantages |
•Higher consumer prices •Higher supplier prices •Diseconomies of scale •Lack of incentive |
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Demand |
Is the amount of a product consumers are willing and able to purchase at any given price |
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Supply |
The amount of a product which suppliers will offer the market at a given price |
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Demand Increase |
•Increase in income •Change in trend •Advertising |
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Demand Decrease |
•Change in trend •Lower price of substitutes |
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Supply Increase |
•Better Technology •Weather |
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Supply Decrease |
•Increase in taxation •Increase in wages |
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Equilibrium |
When supply is equal to demand |
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Footloose |
When a business is not affected by location |
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Why might a company need to make decisions about where they locate? |
•Initial premises •Expansion •Up-to-date •Cut costs |
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Entrepreneurs locations |
•Home •Online |
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International Location |
•Maximise Economies of scale •Access to international markets •Tax advantages •Freedom from restrictions •Footloose firms |
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Oligopoly |
Few firms that dominate one market |
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Non - price competition |
•Non - price competition •Loyalty Schemes •Opening Hours •Delivery Times •Promotions |
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Oligopoly barriers to entry |
•High start up costs •Legal restrictions •High cost effective promotion |
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Monopolistic Competition |
Large number of small firms compete in a market Eg hairdressers |
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Globalisation |
The move from national and domestic markets to a worldwide enviroment |
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Important Aspects Of Globalisation |
•Growth of international trade •Rise in multinational companies •Locating with efficiency |
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Factors Affecting Globalisation |
•Technological •Cost of Transport •Regulations •Consumer taste •Growth of markets |
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Globalisation effects on business |
•Fierce Competition •Meeting consumer expectations •Economies of scale •Choice of location |
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Multinational Companies |
Large manufacturing and trading organisations with their headquarters in one country and bases in others |
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Exogenous Shock |
An unexpected/unforseen event |
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Contingency Planning |
Helps a business cope with a crisis as best they can |
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Contingency plan contains |
•Finance - emergency funds •Production - alternative sources •Human Resources - rewards •Management - strong leadership •Image - Withdraw faulty products |