Broadcasting Radio

Front 1

rating

Back 1

estimate of % of people listening to a station out of all those in the market

Front 2

share

Back 2

% of people listening to show out of those currently listening

Front 3

average quarter hour

Back 3

estimate of % of people tuned to a station for an average quarter hour of a day, part of the day

Front 4

cume

Back 4

cumulative amount of people who tune into station during the day part of the day

Front 5

audion

Back 5

amplified voice which corrected bad connection, invented by Lee Deforester

Front 6

rap

Back 6

when on air and talking

Front 7

walking a ramp

Back 7

when talk over entire intro until the artist begins singing

Front 8

stop set

Back 8

music stops, commericals, promo's etc

Front 9

cluster

Back 9

if have any more than one commercial back to back

Front 10

day part

Back 10

parts of day in sections divisions based on audience

Front 11

DMA

Back 11

designated market area, term used by Nielsen and Arbitron to indicate concentration of listeners in geographical market

Front 12

demographic

Back 12

breakdown of audience by sex and age

Front 13

VU Meter

Back 13

volume unit, registers how loud (amplitude) signal is

Front 14

FM

Back 14

frequency modulation

Front 15

AM

Back 15

amplitude modulation. The first system of broadcasting technology to develop

Front 16

Hot Clock

Back 16

pie chart showing visual representation of one hour of the stations programming; structured way of presenting music to provide balance of music played.

Front 17

Mixer

Back 17

device that mixes multiple audio sources into a single channel

Front 18

I.B.O.C.

Back 18

"In Band On Channel" improvement on FM radio

Front 19

D.A.B.

Back 19

"Digital Audio Broadcasting" technology combines multiple audo streams onto a relatively narrow band

Front 20

pot/fader

Back 20

volume control

Front 21

Toll Broadcasting

Back 21

broadcasting paid for by advertisers

Front 22

P.S.A.

Back 22

Public Service Announcement, runs for free, sponsored events

Front 23

promo

Back 23

promotional announcement for station

Front 24

F.R.C.

Back 24

Federal Radio Commission, regulated stations and frequency

Front 25

Department of Commerce

Back 25

made F.R.C. and gave them power

Front 26

F.C.C.

Back 26

1934 F.R.C. became the Federal Communication Commission they control everything with electromagnetic energy/frequency

Front 27

simulcasting

Back 27

same program running on both FM and AM sister stations

Front 28

Format

Back 28

type of music

Front 29

engineering log

Back 29

things that need to be fixed/what went wrong

Front 30

program log

Back 30

must follow, lists everything going to play in order and also holds discrepancies (things that went wrong)

Front 31

Arbitron

Back 31

does ratings, private profit. Makes $ by selling info (rating books) to radio stations

Front 32

non-commercial stations

Back 32

stations that are banned by the FCC to play commercial ads

Front 33

CD-R

Back 33

compact disc on which you can write only once and there after is a read-only memory

Front 34

CD-RW

Back 34

compact disc, rewritable optical disc format; data can be written , read, erased and rewritten

Front 35

duopoly

Back 35

single company owning two or more stations

Front 36

payola

Back 36

illegal compensation, companies would pay disk jockey to play songs. Would pay with drugs and sneak around. FCC made it illegal. Now not illegal if announce

Front 37

T.S.A.

Back 37

total survey area, term used by Arbitron to represent the total market area surveyed for ratings report

Front 38

rate card

Back 38

list or schedule of ad charges for radio station, tv station or other media outlet

Front 39

megahertz

Back 39

unit of measurement: 1,000,000 hertz one million periods per second

Front 40

kilohertz

Back 40

unit of measurement: 1,000 hertz one thousand periods per second

Front 41

N.A.B.

Back 41

National Association of Broadcasters, led the radio industry

Front 42

AM band

Back 42

“Medium Wave Band” all AM stations occupy a portion on this spectrum. 1991 upper portion authorized by F.C.C.

Front 43

FM band

Back 43

“Very High Frequencies” lower portion reserved for non-commercial radio

Front 44

license renewal period

Back 44

Four months before license expires, licensee files for an application for a renewal. Renewal based on: broadcaster able to serve public interest, has no serious violation of FCC regulations and has had no violations that would constitute a pattern of abuse

Front 45

telescoping

Back 45

(with the air check) cutting out music and commercials so only a few seconds are before and after each rap

Front 46

Finalizing

Back 46

finishing the writing of a disc, every CD needs a Table of Contents in order to play CD. Unfinalized will play in CD burner and most computers but not actual CD player

Front 47

dB

Back 47

Decibel, a logarithmic unit of measurement in acoustics and electronics

Front 48

drop

Back 48

Sound bites lifted from movies, TV and other sources used by DJs to accentuate skits and programming

Front 49

calibrating

Back 49

comparison between measurements and putting them together

Front 50

pirate station

Back 50

station that operates from sovereign territory without a broadcasting license

Front 51

double billing

Back 51

Illegal station billing practice in which client is charged twice

Front 52

frequency discount

Back 52

loyalty program offering discount on future purchases

Front 53

ownership limits

Back 53

restriction on how many media outlets a single entity may own

Front 54

Co-channel

Back 54

two different radio transmitters using the same frequency

Front 55

adjacent channel

Back 55

an AM, FM, or TV channel that is next to another channel. First-adjacent is immediately next to another channel, second-adjacent is two channels away, and so forth. Information on adjacent channels is used in keeping stations from interfering with one another

Front 56

C-Quam

Back 56

the method of AM stereo broadcasting used in Canada, the United States and most other countries. It was invented in 1977 and uses quadrature amplitude modulation (QAM) to encode the stereo separation signal.