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10 Cards in this Set

  • Front
  • Back

Increased living standards




Intro

The most significant reason for conservativedomination was the increase in standards of living, which allowed theConservative’s to increase their share of the vote by takingthe credit for their development

Increased living standards




Conc

Regardless, I believeimproving living standards were the most important factor in Conservativedominance because people were unwilling to vote against the party that hadbenefitted them through the country’s economic environment. We know this istrue from support from the electorate evaporating when growth faltered in theearly 1960’s.

Timing




Intro

Timing of the elections was also important insecuring Conservative domination as the Conservatives implementedpopular economic policies around the tie of elections to ensure they would beseen favourably

Timing




Conc

Despite this, the government’smanipulation of the economy close to elections was significant as it caused thepublic to think of the party favourably. This factor parallels the increase inliving standards as the effect the tax cuts had on the people was synonymouswith the effect increased living standards had on the electorate but isn’t assignificant as the increase in living standards as most policies which didincrease living standards weren’t introduced close to elections and weren’timplement to change the immediate view of the electorate.

R and M




Intro

Reorganisation and modernisation of theConservative party was significant in maintaining their domination as itallowed them to take a larger share of the votes byappealing to all classes

R and M




Conc

Despite this, I thinkthis factor was less significant that the increase in living standards but wasstill significant as it only confirmed the party cared about all classes, wherethey had previously been showing this through increased living standardsaffecting everyone.

L W




Intro

Conservative dominance was aided through theweakness of Labour, as they failed to modernise andreorganise whilst the Conservatives had done so; the conservatives had thebenefit of a united party with one line of policy

L W




Conc


Therefore, I feel this factor is significant but notas significant as the increase in living standards as shown by the 1964election where the decrease in living standards caused people to elect a Labourprime minister. However, the general disorganisation of the party meant thatthe Conservatives had less competition when campaigning up until this point.

Mac




Intro

The leadership of Macmillan was a significantfactor for their domination as the positive imagecreated by Macmillan election victory in 1959


Mac




Conc

Thisleads me to believe the leadership of Macmillan was the least significantreason for Conservative domination as the end of his leadership showed the poorcontrol the Conservatives had over the economy, creating the opportunity Labourneeded to take over. Macmillan’s assistance in helping Douglas-Home to powercaused division in the party and destroyed the reputation it created.