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13 Cards in this Set

  • Front
  • Back
Phases of Strategic Management
1. Environmental Scanning
2. Strategy Formulation
3. Strategy Implementation
4. Evaluation and Control
Environmental Scanning
External: Opportunities and Threats :Natural Environment, Societal Environment, and Task Environment

Internal: Strength and Weaknesses
Four components of Strategy Formulation
1. Mission
2. Objectives
3. Strategies
4. Policies
3 Components of Strategy Implementation
1. Programs
2. Budgets
3. Procedures
Corporate Strategy
describes a company's overall direction in terms of its general attitude towards growth and the management of its various businesses and product lines.
Three categories:
1. Stability
2. Growth
3. Retrenchment
Business Strategy
business unit or product level. Emphasizes improvement of the competitive position of a corporations product lines.

Two categories:
1. Competitive
2. Cooperative
Functional Strategy
taken by a functional area to achieve corporate and business unit objectives and strategies by maximizing resource productivity. Examples are R&D and marketing.
8 Steps in strategic decision making process
1. Evaluate current performance results
2. Review corporate governance
3. Scan and access the external environment
4. Scan and assess the internal corporate environment
5. Analyze strategic SWOT factors
6. Generate, evaluate, and select best alternative strategy
7. Implement selected strategies
8. Evaluate implemented strategies
Role of the Board in Strategic Management
1. Monitor
2. Evaluate and Influence
3. Initiate and determine
Porters Five Forces
1.Threat of New Entrants
2. Rivalry among existing firms
3. threat of substitute product
4. bargaining power of buyers
5. bargaining power of suppliers
Types of organizational structures
1. Simple structure - Start up
2. Functional Structure - medium sized company with several product lines in one industry.
3. Divisional Structure - functional specialists organized according to product/market distinctions
4. SBU's - modification of div structure. independent product market segments that are given primary responsibility and authority for the management of their own functional areas.
5. Conglomerate Structure - large comp with many product lines in different industries.
Balance Scorecard
combines financial measures that tell the results of actions already taken with operational measures on customer satisfaction, internal processes, and the corporations innovation and improvement activities
Four areas on Balance Scorecard
1. Financial
2. Customer
3. Internal business perspective
4. Innovation and learning