Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
45 Cards in this Set
- Front
- Back
|
digital media
|
communications are facilitated through content and interactive services delivered by different digital technology platforms including the Internet, web, mobile phone, interactive TV, IPTV and digital signage.
|
|
|
Internet marketing
|
application of the internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives.
|
|
|
e-marketing
|
achieving marketing objectives through use of electronic communications technology
|
|
|
digital marketing
|
this has a similar meaning to "electronic marketing" -- both describe the management and xecution of marketing using electronic media such as the web, e-mail, interactive TV, IPTV and wireless media in conjunction with digital data about customers' characteristics and behavior.
|
|
|
blog
|
personal online diary, journal or news source compiled by one person.
|
|
|
feed or RSS feed
|
blog, news or other content is published by an XML STANDARD AND SYNDICATED FOR OTHER STIES OR READ BY USERS in RSS reader services
|
|
|
podcast
|
individuals and organizations post online media (audio and video) which can be viewed in the appropriate players, i.e., iPOD
|
|
|
social network
|
a site that facilitates peer-to-peer communication within a group or between individuals through providing facilities to develop user-generated content and to exchange messages and comments between different users.
|
|
|
multi-channel marketing
|
customer communications and product distribution are supported by a combination of digital and traditional channels at different points in the buying cycle.
|
|
|
customer insight
|
knowledge about customers' needs, characteristics, preferences and behaviors based on analysis of qualitative and quantitative data.
|
|
|
web 2.0 concept
|
a collection of web srvices that facilitate interaction of web users with sites to create user-generated content and encourage behaviors such as community or social network participation, mash-ups, content rating, use of widgets and tagging.
|
|
|
web 3.0 concept
|
next generation web incorporating high-speed connectivity, complex cross-community interactions and an intelligent or semantic web where automated applications can access data from different online services to assist searchers perform complex tasks of supplier selection.
|
|
|
electronic commerce
|
all financial and informational electronically mediated exchanges between an organization and its external stakeholders
|
|
|
sell-side e-commerce
|
e-commerce transactions between a purchasing organization and its suppliers
|
|
|
electronic business
|
all electronically mediated information exchanges, both within an organization and with external stakeholders, supporting the range of business processes
|
|
|
positioning
|
customers' perception of the product and brand offering relative to those of competitors
|
|
|
target marketing strategy
|
evaluation and selection of appropriate customer segments and the development of appropriate offers.
|
|
|
online value proposition
|
a statement of the benefits of online services that reinforces the core proposition and differentiates from an organization's offline offering and those of competitors
|
|
|
business to consumer
|
commercial transactions between an organization and consumers
|
|
|
business to business
|
commercial transactions between an organization and other organizations (inter-organizational marketing).
|
|
|
consumer to consumer
|
informational or financial transactions between consumers, but usually mediated through a business site.
|
|
|
consumer to business
|
consumers approach the business with an offer
|
|
|
e-government
|
the use of internet technologies to provide government services to citizens
|
|
|
brochureware site
|
a simple site with limited interaction with the user that replicates offline marketing literature
|
|
|
stage models
|
models for the development of different levels of internet marketing services
|
|
|
transactional sites
|
sites that support online sites
|
|
|
digital media channels
|
online communications techniques used to achieve goals of brand awareness, familiarity, favourability and to influence purchase intent by encouraging users of digital media to visit a website to engage with the brand or product, and ultimately to purchase online or offline through traditional media channels such as by phone or in-store
|
|
|
pay per click search marketing
|
PPC refers to when a company pays for text ads to be displayed on the search engine results pages as a sponsored link.
|
|
|
search engine optimization
|
a structured approach used to increase the position of a company or its products in search engine natural or organic results listings
|
|
|
display ads (advertising)
|
use of graphical or rich media ad units within a web page to achieve goals of delivering brand awareness, familiarity, and favorability and purchase intent.
|
|
|
Affiliate marketing
|
a commission-based arrangement where referring sites (publishers) receive a commission on sales or leads by merchants (retailers).
|
|
|
e-mail marketing
|
typically applied to outbound communications from a company to prospects or customers to encourage purchase or branding goals.
|
|
|
landing page
|
a destiniation page when a user clicks on an ad or other ofrm of link from a referring site.
|
|
|
rich media
|
advertisements or site content that are not static, but provide animation, sound or interactivity.
|
|
|
viral marketing
|
a marketing message is communicated from one person to another, facilitated by different media such as word of mouth ,e-mail, or websites, in particular social network or blog sites.
|
|
|
podcasts
|
individuals and organizations post online media
|
|
|
web analytics
|
techniques used to assess and improve the contribution of e-marketing to a business, including reviewing traffic volume, referrals, click-streams, online reach data, customer satisfaction surveys, leads and sales
|
|
|
personalization
|
delivering individualized content through web pages or e-mail.
|
|
|
sense and respond communications
|
customer behavior is monitored at an individual level and the marketer responds with communications tailored to the individual's need.
|
|
|
mass customization
|
delivering customized content to groups of users through web pages or e-mail
|
|
|
outbound internet-based communications
|
the website and e-mail marketing are used to send personalized communications to customers.
|
|
|
inbound internet-based communications
|
customers inquire through web-based forms and e-mail
|
|
|
mixed-mode buying
|
the process by which a customer changes between online and offline channels during the buying process
|
|
|
dis-intermediation
|
the removal of intermediaries such as distributors or brokers that formerly linked a company to its customers
|
|
|
re-intermediation
|
the creation of new intermediaries between customers ad suppliers providing services such as supplier search and product evaluation
|
