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15 Cards in this Set
- Front
- Back
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Operational level |
Make decisions as they deal directly with customers and handle a routine transaction |
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Tactical level |
Draw on business intelligence to make mid-level decisions the kind that may God individual business units |
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Strategic level |
Guides long-term strategy. Have widespread affect the organization and beyond |
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Intelligent agents |
Software programs or butts that are set up to conduct a mission and collect data from webpages on behalf of the user |
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Online analytical processing OLAP |
Software that allows users to slice and dice or drill down into massive amounts of data stored in data warehouse is to reveal significant patterns and trends |
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Market basket |
Statistical technique that reveals customer behavior patterns as they purchase multiple items |
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Text mining |
Technique used to analyze instruction text that examines keyword semantic structures linguist stick relationships emotional laden words in other characteristics to extract meaningful business intelligence |
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What if analysis |
Calculates the relationship between many variables |
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Goal seekibg |
Use your sets a target value for particular variable |
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Optimization |
Setting a minimum and a maximum |
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Expert system |
Mimics the reasoning a decision makings of a human expert |
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Neural network |
Mimic the way the human brain works often used to spot suspicious activity in financial transactions |
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Stickiness |
How long a visitor stays on the website |
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Key performance indicator's (kpis) |
Quantifiable metrics most important to the individuals role in the organization success |
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Web feed |
Standardized updated output from the publisher that can be embedded in a customized mashup |
