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15 Cards in this Set
- Front
- Back
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the sharing of business information, maintaining business relationships, and conducting business transactions by means of telecommunication networks.
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electronic commerce or e-commerce
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the strategic process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the internet
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e-marketing
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what is one of the most important benefits of e-marketing
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the ability of marketers and customers to share information
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web based journals in which writers can editorialize and interact with other Internet users.
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Blogs
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software that create an interface that enables users to add or edit content of some types of we sites.
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wikis
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The ability of a marketer to identify customers before they make a purchase is called.
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addressability
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an identifying string of text
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cookie
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allows customers to express their needs and wants directly to the firm in response to its marketing communications
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interactivity
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refers to a sense of group memberships or feeling of belonging by indvidual members of a group
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community
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refers to a firms ability to access databases or data warehouses containing individual customer profiles and purchase histories and use these data in real time to customize its marketing offer to a specific customer.
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memory
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a collection of information arranged for easy access and retrieval
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data base
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refers to customers ability to regulate the information they view and the rate and sequence of their exposure to that information.
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control
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a multi service website that serves as a gateway to other sites.
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portal
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the ability to obtain information is referred to as
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accessibility
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the ability to represent a product, or at least some of its benefits, as digital bits of information.
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digitalization
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