Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
22 Cards in this Set
- Front
- Back
|
what percent does red bull command against competitors
|
60 percent
|
|
|
What is red bull's marketing philosophy.
|
to adapt to the local market
|
|
|
the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with stake holders in a dynamic environment.
|
marketing
|
|
|
an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders
|
american marketing association's definition of marketing
|
|
|
What does marketing focus on?
|
customers
|
|
|
As the purchasers of the products that organizations develop, promote, distribute, and price------------ are the focal point of all marketing activities
|
customers
|
|
|
requires understanding needs and desires of customers and designing a marketing mix to satisfy them and provide the value they want.
|
the development of an effective marketing strategy
|
|
|
What is marketing all about?
|
building and maintaining relationships
|
|
|
What caused vermont teddy bear company to start increasing it's sales?
|
the bear gram
|
|
|
Vermont teddy bear company is clearly ----------
|
meeting customers' expectations
|
|
|
Profits from marketing products contribute to the development of----------
|
new products and technologies
|
|
|
Marketing fuels our--------
|
global economy
|
|
|
What does the furniture company ikea recognize about the middle class?
|
that it has similar needs and lifestyle aspirations across the globe.
|
|
|
to develop satisfying exchanges from which both customers and marketers benefits
|
the essence of marketing
|
|
|
a specific group that organizations generally focus their marketing efforts on.
|
target market
|
|
|
marketing managers strive to develop a ------------- that matches the needs of customers in the target market.
|
marketing mix
|
|
|
Deals with researching customers' needs and wants and designing a product that satisfies them.
|
the product variable
|
|
|
The -------------deals with the marketing manager trying to make products available in quantities desired to as many customers as possible.
|
distribution variable
|
|
|
relates to activities used to inform individuals or groups about the organization and its products.
|
The promotion variable
|
|
|
involves decisions and actions associated with establishing pricing policies and determining product prices.
|
the price variable
|
|
|
focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships.
|
customer relationship management
|
|
|
Marketing costs absorb about ---------- of each buyers dollar
|
half
|
