Basic Marketing Test 3 Student Notes Set 3

Front 1

The marketing and financial value associated with a brand’s strength in a market

Back 1

brand equity

Front 2

is difficult to measure but that is why a brand name is worth a lot

Back 2

brand equity

Front 3

marketers Need to have ------- to build any other component of brand equity

Back 3

awareness

Front 4

what are the four components of brand equity

Back 4

brand awareness value, perceived brand quality, brand association value, brand loyalty

Front 5

allows use of a price premium and allows brand extensions.

Back 5

perceived brand quality

Front 6

allows for easier recall of a product; builds brand loyalty and allows for easier positioning and competitor repositioning

Back 6

brand association value

Front 7

you need to have a unique look or signature style to stand out.

Back 7

personal branding

Front 8

a promise wrapped in an experience

Back 8

brand

Front 9

as marketers you want your product to be ------- with a unique experience.

Back 9

distinguishable

Front 10

the best marketers establish an ---------- bond between consumers and their brand. this will created an advantage over competitors

Back 10

emotional