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22 Cards in this Set
- Front
- Back
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how many house holds move each year?
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12 million
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where are most house holds moving and how does this affect companies?
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sun belt states, companies are expanding their product lines to include Popsicles and fans
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age, gender, ethnic background, education, geography, lifestyle.
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segmentation
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cell phones have plans for--------
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different segmented groups
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according to the ad age video, what does the guy featured think about online research?
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it is cheap and not valid
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used to be the gold standard of marketing research.
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telephone surveys
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people in the marketing industry are having trouble believing the ---------- is better.
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internet
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heavy users, light users, non users.
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product related segmentation
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michelobe used what kind of product related strategy?
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occasion segmentation
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all marketing takes place behind your ears. ex. smokers in cage on cover of the new yorker
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positional marketing
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a marketing strategy is considered efficient when
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it reaches only the target market
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focuses in part on finding the icons and events that make an emotional connection
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generational marketing
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marketers now look to the ----------environment rather than the ----------- environment
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micro environment, macro
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why is marketing research so important?
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to discover the demographics of your target market.
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not generalizing research, tries to get nuggets of good people
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qualitative research
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watching people in their natural environment
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ethnographic research
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who is participating in ethnographic research by sending videographers into 80 households around the world?
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proctor and gamble
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what were two strategic nuggets from the woman in asia cooking while holding her child?
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no high chair, watched tv
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what is an example of guerrilla marketing?
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bar tenders giving free cigarettes to people when the drink
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hallmark is an example of what kind of occasion?
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product related occasion
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how many hallmark holidays are there?
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44
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the b sound in black berry is associated with
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reliability
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