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19 Cards in this Set

  • Front
  • Back
connect peopole within a company
connect company with its suppliers, distributors, and outside partners
connects users around the world
company custom designs the market offering for the customer
customer designs the market offering and the company makes it
use of intranets, extranets, and internet to conduct a co's business

ex.Microsoft-virtually everything is exchanged over the internet
buying and selling processes supported bye electronic means, primarily the internet

-more specific than e-buisiness
"e-selling side of e-commerce"

-co's efforts to communicate about, promote, and sell products and services over the internet

Business to consumer (B2C)
-online selling of goods and services to final customers

-internet provides e-marketers with a huge variety of people to market to
Business to Business (B2B)
1)Open-trading exchanges-
Huge e-marketspaces in which buyers and sellers find each other online, share info, and complete transactions efficiently

2)Private Trading Networks
-B2B trading networks that link a particular seller with its own trading partners
Consumer to Consumer (C2C)
online exchanges of goods and info between final customers

ex. E-bay and
Consumer to Business (C2B) exchanges in which consumers search out sellers, learn about their offers, initiate purchase, sometimes driving transaction terms

2.most of the time is customer feedback
Reasons for failures
1)poor research or planning
2)relied on spin and hype instead of marketing strategies
3)spent too heavily on brand identities
4)devoted to much effort to acquire new customers instead of building loyalty and purchase frequency among customers
Reasons click and mortar co's are doing better than click only co's (5)
-trusted brand names and more resources

-large customer bases

-more knowledge and experience

-good relationships with suppliers

-can offer customers more options
How do you conduct e-marketing? (4)
-use e-mail

-create a marketing website

-place advertising or promotion online

-creating web communities
What are the 7 C's of effective web design?
1)context-sights layout and design

2)content-text, pics, sound, and video the website contains

3)community-ways the site enables user-to-user communication

4)customization-site's ability to tailor itself to different users to allow users to personalize the site

5)communication-site enables site-to-user, user-to-site, or 2 way comm

6)connection-degree to which site is linked to other sites

7)Commerce-site's capability to enable commercial transactions
How many people us the interntet?
160 million
What is the internet penetration percentage in the US
what are some legal and ethical issues of the internet?
-online privacy
-online security
-internet fraud
-segmentation and discrimination
-access by vulnerable or unauthorized groups