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87 Cards in this Set

  • Front
  • Back
Viewed from the perspective of operations, the money used to purchase a carpenter's tools and electricity used to run his power saw are _______________.
Inputs
If an employee is involved with transforming resources into goods and services than she is in ______________.
Operations
From an operations perspective, food sold at a restaurant services provided by a plumbing company are _________.
Outputs
Due to the high degree of automation, products in the manufacturing industry are more _______________ than those in the service industry.
Uniform
Most goods are manufactured ______________ purchase, whereas most services are performed ___________ purchased.
Before, after.
The service industry is _____________ intensive, whereas the manufacturing industry is __________ intensive.
Labor, capital.
Television sets, ballpoint pens and tortilla chips are ____________ products because they are produced on an assembly line.
Standardized
If ABC Computer Company is trying to determine the demand for its future products and how much consumers are willing to pay, the company will probably rely on ______________.
market research
When a customer goes to a print shop to order business cards, the manufacturing process used would most likely be___________.
customization
A company that requires all its resources to be brought to a central location is using a(n) ______________.
fixed-position layout
Materials that have been purchased to be used as inputs in making other products are included in ____________.
Raw materials inventory
_____________ helps engineers design components, products, and processes on the computer instead of on paper.
computer assisted design (CAD)
Determining how many items are to be inspected is called _____________.
sampling
The degree to which a good or service meets the demands and requirements of customers is called ____________.
quality
________________ is a philosophy that a uniform commitment to quality in al areas of an organization will promote a culture that meets customers' perceptions of quality.
Total quality management
An inner drive that directs behavior toward objectives is called ___________.
Motivations
Good morale in an employee is likely to result in ________.
Loyalty
A(n) ______________ is the personal satisfaction that we feel from achieving a goal.
Intrinsic reward
Prior to the Hawthorne studies, management theorists believed that the primary motivators of employees were job security and _______.
Money
The birth of the study of human relations can be traced ___________ and ___________ studies.
Time, motion
According to Maslow, living life to the fullest is most closely associated with fulfilling one's __________ need.
Self-actualization
According to Frederick Herzberg, the aspects that relate to the work setting form the ________ factors.
Hygiene
Jim has learned that his company is offering a Hawaiian vacation to its best salesperson. He almost own last year and really wants the trip. He is working very hard because he thinks he has a good chance to win. This exemplifiers the __________ theory.
Expectancy
Jack believes that he can get some extra work completed before the deadline by withholding his workers' vacation schedules until the jobs is completed. Jack is a manager who follows __________.
Theory X
The approach that suggests that imagination, ingenuity, and creativity can help solve organizational problems is __________.
Theory Y
A work system that allows employees to choose their starting and ending times as long as they are at working during a specified core period is called __________.
Flex-time
___________ adds tasks to a job instead of treating each tasks as a separate job.
Job enlargement
When Kelly reprimands Sarah each time Sarah is late for work, Kelly is applying ________.
behavior motification
In some companies, the department that handles the human sources management function is still called ___________.
Personnel
The observation and study of information about the job is called ________.
Job analysis
The qualifications required for a job are spelled out in a job ________.
specification
___________ tests are restricted to specific gov jobs and those involving security or access to jobs.
Polygraph
professionals who specialize in luring qualified people away from their companies are known as ________.
Headhunters
Recruiting for entry-level managerial and professional positions is often carries out on_________.
college and university campuses
The ___________ includes a panel consisting of employees peers, superiors, and subordinates.
the 360- degree feedback system
If Greta received training by watching videotapes and discussing case studies, she received ______ training.
Classroom
Joseph has worked at his position for years. He is currently participating in management seminars at company expense. This is an example of _________.
development
Sandy Smith moved to a new job that involved more responsibility and an increase in compensation. She received a(n) __________.
promotion
To motivate employees such as car salespersons to sell as much as they can, they are paid _________.
commission
June works at McDonald's part time as a grill operator. She will probably be paid with the __________ compensation method.
Time-wage
An employee stock ownership plan is an example of __________.
profit sharing
Workers seeking to improve pay and working conditions may join together to form a(n) _________.
labor union
___________ make carrying out normal business operations difficult, if not impossible.
Strikes
A(n) ____________ might be brought in as a neutral third party to keep union and management representative talking.
conciliator
Age, gender, and race are _________ characteristics of diversity.
Primary
Secondary characteristics of diversity _________.
Can be changed.
Having a diverse workforce has many benefits. One benefit is the __________ use of a company's human resources.
More productive.
James Johnson has developed a new product, found a store willing to sell it, and agreed to help promote the product's sale. He is engaging in ___________.
Marketing.
When a customer hands the cashier $1 and receives a loaf of brad, a(n) ____________ has occurred.
Exchange
When a storeowner spends a lot of money for a new products that have yet to be proved sales items, the owner is engaging in the marketing function of __________.
Risk Taking
Richard has acquired a supply of canned fruits and vegetables. He does not yet have a buyer for them, but he's using promotion and other activities to find a buyer. H wis performing the marketing function of ____________.
Selling
The goal of the marketing concept is ______________.
Customer satisfaction
________ remains a major element of any strategy to develop and manage long-term customer relationships.
Communication
During the industrial revolution, new technologies fueled strong ___________.
Demand
A plan of action for developing, pricing, distributing, and promoting products that meets the needs of a specific customer is a a(n) ___________.
Marketing Strategy
People visiting a ski resort would be viewed by a ski equipment storeowner as the business's ________.
Market.
The aim of __________ is to communicate directly or indirectly with individuals, groups, and organizations to facilitate exchange.
Promotion
___________ is a systematic and objective process of getting information on potential customers.
Market research
__________ is a psychological variable of buyer behavior.
Personality
__________ are the least expensive data to collect.
Secondary data
Purchasing power, recession, and inflation are associated with _________ forces.
Economic
The public's opinions and attitudes toward living standards, ethics, and the environment and considered ________ forces.
Social
__________ allows a company to discoed the strengths and weaknesses of a product before it is fully launched in the market.
Test marketing
________ are less expensive than manufacturer brands and are owned and controlled by a wholesaler or retailer.
Private distribution brands
_________ generally appeal to those consumers who are willing to sacrifice quality and products consistency for the sake of lower prices.
Generic products
The pricing policy that allows a company to cover the product's development cost most quickly is ____________.
Price skimming
_________ enables a product to enter the marketing
Penetration Price
A cosmetic company believes that it makes more sense to sell its eye shadow at $11.99 rather than $12.00 it is using ____________.
Psychological Pricing
__________ buy products from manufacturers and sell them to consumers for home and household use.
Retailers
When a product is to be made available in as many outlets as possible, wholesalers and retailers engage in __________.
Intensive distribution
When ford pays a Television network to air its commercial, it is using ________.
Advertising
When Chiquita uses newspaper ads to introduce its new fruit drink to consumers before intro ducting it to supermarkets, it is using _________.
Pull strategy
The mass media willingly carry ___________ for a company or product, believing it has general public interest.
Publicity
_____________ are electronic media that function using digital codes and are available via computers, cell phones, smart phones and other digital devices.
Digital Media
_____________ uses digital media to develop communication and exchanges with customers.
Digital marketing
______________ means carrying out the goals of business through the use of the internet.
E-business.
The internet ___________ the cost of communication and is therefore significant in industries such as entertainment, health care and education.
Lowers
Digital media can be a(n)________ backbone that helps store knowledge, information and records in a management information systems for the employees of a company.
communications
The internet has become a new __________ to make products available for people.
distribution channel
A recent market research study reveals that people today spend more time on _______________ than they do on __________.
social networking sites, email
The aspect of marketing that still remains unchanged by the digital media is the importance of achieving the _____________.
right marketing mix.
Some companies have started using _________ as internal tools for projects that require a lot of documentation.
wikis
Marketers generally engage in ____________ of their products on social networking sites.
promotion
_____________ only read online information and are the largest group in most countries.
spectators
The BBOnline program is managed by the _________, which follows guidelines on self-regulation and monitoring established by the U.S. Department Commerce.
Counsel of Better Business Bureau.
___________ is a method of initiating identity theft fraud that is growing rapidly.
Phishing
___________ of content is a major intellectual property problem especially in the areas of softwares, music movies, and video games.
illegal sharing.