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77 Cards in this Set

  • Front
  • Back
Inventory is a major cost in which service sector
retail, whole sale, field service, military (ALL OF THE ABOVE)
managing inventory can substantially change
profitability
inventory stock outs affects
revenue
what is the key decision on what products to carry in RTL
allocation of limited space
in service industry back orders result in
lost sales
which of the following makes at stock out some what revenue neutral from the perspective of service sector inventory?
product substitution
the unpredictability of demand is greater in
service
which of the following best describes why inventory information may be inaccurate
ALL OF THE ABOVE
service inventory policies address decisions concerning
Assortment, allocation and replenishment (ALL OF THE ABOVE)
which of the following functions generally makes inventory assortment and allocation decisions?
marketing
product substitution makes a stock out
revenue neutral
the most prevalent method of ordering inventory in services is described as
the "weeks of demand" method
phantom stock out hurt a business in
sales not made, add. labor, store and employee in components
(ALL OF THE ABOVE)
_________are the different characteristics between manufacturing inventory and service inventory
ALL OF THE ABOVE
the need to associate with like minded individuals identify ourselves with those who share our values
clanning
the tendency for people to seek fulfillment in spiritual values and to look to the past for reassurance and comfort is known as what?
anchoring
memorabilia serves the following purpose in experience design
ALL OF THE ABOVE
which is a key dimension that management should attempt to control during experience creation?
engagement
the richest and most satisfying experience encompass aspects of
ALL OF THE ABOVE
which is a typical escapist experience?
playing casino
entertailing combines which to retail elements
retail environment with theater or theme park-like elements
edutainment combines
playing and learning
context is defined by
ALL OF THE ABOVE
building flexibility into a system that allows different customers to create their own use environment during their interaction with the service refers to which of the following
mutable
IKEA stores contain a play center for children so shoppers can browse comfortably, what context element best describes this setting?
layout
which one or more of the following are key elements in reaction to time
ALL OF THE ABOVE
Sensory stimulants not only enhance the theme, they also significantly increase the level of
immersion
which of the following best describes memorabilia?
generates dialog about the experience encouraging word of mouth
in a experience economy, which describes the nature of the offering
memorable
in the model for building memorable experiences, which key dimension is an outcome?
loyalty
what is the methods that can be used to understand customers' experiential perspective?
ALL OF THE ABOVE
watching a TV show can best be described as what type of experience?
absorption
which describes reasons for conflicts between chain of command in project and the formal management structure of the participating organizational units
lack of clear authority
although all projects very with respect to degree and complexity, they all share to one extent or another, which of the following characteristics
BOTH B & C
path to success in project planning lies in which of the following?
conservative planning
what is the qualitative factor that influences process and failure
scope creep
which of the following best describes the activity on node (AON) method of diagramming projects?
Nodes represent activities
_______path in a projects is known as the critical path
the longest
non critical activities
include activity slack
which activities include activity slack?
activities NOT on the critical path
Normal time is the
expected activity duration with out crashing
common cause for project failure includes
ALL OF THE ABOVE
the location decision is both a ______ and ______ decision for many services
fundamental, frequent
walk up convenience is important to which of the following types of service firms?
demand-sensitive services
which of the following examples best describes a delivered service firm whether in the public or private sector?
Postal facilities (lost 5 Billion last year)
Which describes goal of a Quasi-manufacturing service firm?
minimize logistical cost of a multiple location network
which is NOT one of the types of service firms in CHAPTER 16?
Supply-sensitive services
Which are used to help identity potential sites for demand-sensitive services
ALL OF THE ABOVE
In a _______ system, the key ______for consideration are fist listed and subjectively assigned weights
factor rating, criteria
Which best describes principle disadvantages with factor rating system?
factor weighting is highly arbitrary
which best describes 1 principle disadvantages of the regression models?
level of statistical uncertainty
which is basic assumption of gravity model of demand
stores that are closer are more attractive
which is NOT a criticism of the gravity model of demand?
NONE OF THE ABOVE
which is NOT one of the steps used when determining site selection for a delivered service?
deterministic simulation
gain fastest response time, for profit emergency medical ambulances should stage their vehicles in which way
shift ambulances from downtown areas during the day to suburbs at night
when determining site selection for quasi-manufacturing services, what software tool is the most effective as well as the most expensive
mixed integer/ linear programming
which options methods used to select sites from lowest to highest efficacy?
heuristics, deterministic, simulation, linear programming
what is the key aspects of new service development
ALL OF THE ABOVE
new services can results from
BOTH A&B
a formalized service development process consists of which of the following key steps?
B. Design, analysis, development, and full launch
which of the following are key service design factors?
ALL OF ABOVE
at the heart of new service development process sits the service delivery system consisting of:
people, product, technology, and systems
which typically compromise radical service innovations
major innovations, start-up businesses and new services for a market presently served
which one is NOT a key factor in service system design?
inventory
key to success for a company in service system design is
BOTH A & B
front line personnel discretion denotes ________of the service employee while interaction with the customer
flexibility
back office services such as internet services, call-in centers and processing centers should be located where?
close to employee groups and other important resources
when an employee has a high level of discretion, the opportunity to close a sale
INCREASES
today's service provides are building services together in one supporting facility Bc of this, it is important to differentiate between which
CORE SERVICES and ancillary services
poka-yokes can be an integral part of
service blue print
service blueprinting accomplishes which?
maps the customer process and examines interactions
conjoint analysis is used to....
ALL OF THE ABOVE
which best describes benefits that are possible when utilizing customer utility models?
provides the ability to examine potential failure points
which principle service process dimensions are used to determine service quality?
reliability, responsiveness, assurance, and empathy
empathy and assurance are influences if the service provider can convey....
ALL OF THE ABOVE
service designers invest in more sophisticated screening methods for lining and training to enhance which service quality attributes?
empathy and assurance
discrete choice experiments involve careful design of....
ALL OF THE ABOVE