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24 Cards in this Set
- Front
- Back
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What is the FCC? |
Federal Communication Commission |
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Does the FCC take complaints seriously? |
Yes, they take all complaints seriously. |
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What does VO stand for? |
Voice Over |
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B-Roll is extra footage used in broadcast news. |
True. It is the human interest or community news features at the end of the broadcast. |
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What is a a lower third? |
A portion of the screen of a regular broadcast reserved for textual and static visual content. |
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What is a PSA? |
Public Service Announcement |
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What is the difference between a unidirectional mic and an omnidirectional mic? |
Omnidirectional mics captures sound 360 degrees, unidirectional mics capture sound from 1 direction only. |
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What type of microphone clips onto your shirt? |
Lavalier Microphone |
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What is a Demo Reel? |
A video/audio presentation to show to potential employers and/or for college admissions. |
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What is an audience? |
A person, or group of people who listen to your message |
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Who is an audience? |
Anyone who listens to your message |
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How do you meet the needs of your audience? |
Think about who they are, what they know and what they need to hear |
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What are demographics? |
Statistics and information relating to a group of people |
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Each group of people has their own unique set of demographics. |
True. |
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What is a focus group? |
A group of people that are asked about their opinions, perceptions, etc. about a product |
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Define perspective. |
A point of view. |
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Advertising is used to ______, ______ and _______ an audience. |
Provide information about a product, encourage and persuade them to try the product. |
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What is a target group? |
A group of customers to which a business has decided to market their products |
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Why is it important to understand the purpose of a project? |
To know how to best reach the audience |
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The first form of advertising was? |
Word of mouth |
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In 1441, what happened? |
The Gutenberg press was invented |
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The first big budget client buys Ads for what product ($11,000)? |
Soap |
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The first woman to head a major advertising agency in 1967 was who? |
Mary Wells |
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What is product placement? |
Placing items in movies to advertise the product. |
