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6 Cards in this Set
- Front
- Back
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Psychographics |
Succeeders - A person who feels that they have succeeded in life. Aspirers - A person who wants to climb up the social scale. Carers - A person who gives a damn about the world. they care about other people. Achievers - Quite driven by the goals in their life. Doing interesting things. Radicals - A marketing term given to the people who think they are different to everyone else. Traditionalists - People who think the past is better than now. They do not like change. Underachievers - People who have a degree but don't use it. Not ambitious, have a part time job and happy to play xbox all day. |
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Social Values |
Traditionalists - 'Keep things the way they are' Materialists - 'Have something now, pay later' Hedonists - 'To pay, or enjoy life now' Post-materialists - 'To be something later' Post-modernists - 'To have, to be, to play' |
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Jicnar Scale |
*Out of date, created in the 1970s* *No marketing category for high achievers* A Higher managerial, administrative or professional B Intermediate managerial, administrative and profesional C1 Supervisory, clerical, junior administrative or profesional C2 Skilled manual workers D Semi and unskilled manual workers E State pensioners, widows, lowest grade workers.
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Age Range |
Children Pre-teen Teens 16-19 20-26 27-40 41-55 56-70 |
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Gender |
Female Male |
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Life-stage Groupings |
>Kids: 12-18 >Decision Pending >Career Commitment >Before you buy a house >After you buy a house >Living single, the loner lifestyle >Living as a couple, committed relationship (or marriage >People with kids >Without kids >Good health >People in ill health > Special intrest groups |
