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5 Cards in this Set
- Front
- Back
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Imperatives |
Form of first address Indicates powerful participant Power through discourse Deontic modality Bernsten "imperatives used when power is obvious" |
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Pronoun use |
Personal pronoun "you" Faircloughs 1st - synthetic personalisation |
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Specialist lexis/jargon |
Faircloughs second stage of advertisement Members resources Use of hyponyms Appeal to specific audiences Prices Maxims - relevancy - cooperation Retronyms / neologism Language Decay - Damp Spoon |
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Elliptical Constructions |
Lexical Economy |
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Discourse Structure |
Lists Problem-Solution Analysis Narrative |
