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50 Cards in this Set
- Front
- Back
elements
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line, shape, space, texture, color (value, form, volume, light)
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principles
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unity, variety, balance, rhythm, emphasis, scale proportion (harmony, dominance, economy)
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aesthetics
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a philosophy regarding the nature of beauty and art
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subject matter
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the thing or form of a design (ex. landscape)
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content
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the message being conveyed (ex. environmental issues)
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composition
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(FORM) the image structure. the arrangement of elements and principles
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open composition
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space is implied beyond picture plane borders
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closed composition
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no space is implied beyond picture plane borders
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picture plane
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the 2D area of a design
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representational
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images based on observed reality
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abstract
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images based on observation but altered for expression
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non-objective (non-representational)
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images/forms invented by the designer, not based on observed forms
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Gestalt theory
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theory regarding the nature of human visual perception
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symbol
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an element of design that communicates an idea or meaning beyond that of its literal form
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vernacular
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a prevailing or commonplace style in a specific geographical location, group of people, or time period
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critique
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a process of criticism for the purpose of evaluating and improving art and design
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illustration
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a picture created to clarify or accompany a text
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unity
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the degree of agreement existing among the elements in a design
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harmony
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the pleasing combination of parts that make up a whole composition
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monochromatic
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a color scheme using only one hue with varying degrees of value or intensity
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proximity
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the degree of closeness in the placement of elements
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repetition
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using the same visual element over again within the same composition
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continuation
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a line or edge that continues from one form to another, allowing the eye to move smoothly through a composition
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continuity
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the visual relationship between two or more individual designs
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grid
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a network of horizontal and vertical intersecting lines that divide spaces and create a framework of areas
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module
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a specific measured are or standard of unit
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gesture
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a line that does not stay at the edges but moves freely within forms. these lines record movement of the eye as well as implying motion in the form
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assemblage
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an assembly of found objects composed as a piece of sculpture
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analogous colors
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a color scheme that combines several hues located next to each other on the color wheel
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positive space
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the thing (figure)
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negative space
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space around figure (ground)
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emphasis
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the relative visual importance of a part in design (dominance economy)
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focal point (area)
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a dominant area in design
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contrast
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differences, oppositions-they add variety
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balance
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an equilibrium of visual weight in design
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(formal) symmetry (bilateral symmetry)
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the same on either side of a central axis (horizontal and vertical)
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(informal) asymmetry
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different on either side of a central axis but of similar/equal visual weight
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radial
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balanced in relation to a central point
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crystallographic
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all over pattern
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pay attention to ways of achieving balance:
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value, texture, color, shape, etc.
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kinesthetic empathy
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when a visual experience triggers a physical sensory response (color blue in a room makes it cold...red makes it warmer)
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rhythm
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a sense of movement in a design
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legato/flowing
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connecting and fluid movement
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steccato/metro
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regular, steady repetition
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progressive/climactic
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sequential with changing/increasing
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scale
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size based on a standard unit of measure
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proportion
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size relationships between parts; parts to the whole
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hieratic scale
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size used symbolicly to convey importance (ex. religious, political images/the king vs. slaves)
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logarithmic spiral
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a spiral that maintains golden mean proportions as scale increases
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fibonacci sequence
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0,1,1,2,3,5,8,13,etc
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