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50 Cards in this Set

  • Front
  • Back
elements
line, shape, space, texture, color (value, form, volume, light)
principles
unity, variety, balance, rhythm, emphasis, scale proportion (harmony, dominance, economy)
aesthetics
a philosophy regarding the nature of beauty and art
subject matter
the thing or form of a design (ex. landscape)
content
the message being conveyed (ex. environmental issues)
composition
(FORM) the image structure. the arrangement of elements and principles
open composition
space is implied beyond picture plane borders
closed composition
no space is implied beyond picture plane borders
picture plane
the 2D area of a design
representational
images based on observed reality
abstract
images based on observation but altered for expression
non-objective (non-representational)
images/forms invented by the designer, not based on observed forms
Gestalt theory
theory regarding the nature of human visual perception
symbol
an element of design that communicates an idea or meaning beyond that of its literal form
vernacular
a prevailing or commonplace style in a specific geographical location, group of people, or time period
critique
a process of criticism for the purpose of evaluating and improving art and design
illustration
a picture created to clarify or accompany a text
unity
the degree of agreement existing among the elements in a design
harmony
the pleasing combination of parts that make up a whole composition
monochromatic
a color scheme using only one hue with varying degrees of value or intensity
proximity
the degree of closeness in the placement of elements
repetition
using the same visual element over again within the same composition
continuation
a line or edge that continues from one form to another, allowing the eye to move smoothly through a composition
continuity
the visual relationship between two or more individual designs
grid
a network of horizontal and vertical intersecting lines that divide spaces and create a framework of areas
module
a specific measured are or standard of unit
gesture
a line that does not stay at the edges but moves freely within forms. these lines record movement of the eye as well as implying motion in the form
assemblage
an assembly of found objects composed as a piece of sculpture
analogous colors
a color scheme that combines several hues located next to each other on the color wheel
positive space
the thing (figure)
negative space
space around figure (ground)
emphasis
the relative visual importance of a part in design (dominance economy)
focal point (area)
a dominant area in design
contrast
differences, oppositions-they add variety
balance
an equilibrium of visual weight in design
(formal) symmetry (bilateral symmetry)
the same on either side of a central axis (horizontal and vertical)
(informal) asymmetry
different on either side of a central axis but of similar/equal visual weight
radial
balanced in relation to a central point
crystallographic
all over pattern
pay attention to ways of achieving balance:
value, texture, color, shape, etc.
kinesthetic empathy
when a visual experience triggers a physical sensory response (color blue in a room makes it cold...red makes it warmer)
rhythm
a sense of movement in a design
legato/flowing
connecting and fluid movement
steccato/metro
regular, steady repetition
progressive/climactic
sequential with changing/increasing
scale
size based on a standard unit of measure
proportion
size relationships between parts; parts to the whole
hieratic scale
size used symbolicly to convey importance (ex. religious, political images/the king vs. slaves)
logarithmic spiral
a spiral that maintains golden mean proportions as scale increases
fibonacci sequence
0,1,1,2,3,5,8,13,etc