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24 Cards in this Set
- Front
- Back
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Layer 1 Reporting |
-Accurate reporting of source-originated material. |
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Layer 2 Reporting |
-Digging beyond primary information (investigative reporting) |
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Layer 3 Reporting |
Expanding coverage beyond what has happened (why?) |
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Pseudo-Events |
Look like events but are actually arranged to influence media coverage. |
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Media Manipulation |
Stage confrontation or trial balloons to attract media. |
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News Releases |
May be one-sided or presented as fact. |
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Background Reporting (General and Specific) |
Key prospective to the story. General: Basic Knowledge Specific: Details |
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The 3 Sources |
Human, Physical (Databases), Online. |
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News Interview vs. Profile Interview |
News interview looks for facts, profile interview looks for personality |
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Four Principles of Interviewing |
1. Prepare 2. Establish Relationship 3. Good Questions 4. Don't judge, listen |
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Fishing |
Create written bulls-eye and work towards middle. |
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Broadcast Interviews (3) |
-Open-Ended Questions -Short Answers Are Best -Look for people bites for emotion |
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3 Things for Recording |
1. Sound Considerations 2. Written Notes 3. Permission |
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Quotes and Direct Quotes |
Lend authority and credibility to the story. Direct quotes give a sense of the person being interviewed. |
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Attribution of Source |
At the end of the quote in newspaper, at the beginning in broadcast. |
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Prepping the Speech |
Get there early and find a crowd-watching spot, meet the speaker afterwards. |
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Writing the speech lead |
Include speaker's name, the speech and the setting in the lead. |
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Writing the speech body! |
Full of quotes and interpretive summaries around a single, dominant theme. Present in order of importance, not chronologically. |
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A Good Speech Story (4) |
1. Look for the news 2. Check the facts 3. Gauge the response 4. Beat the deadline |
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Meeting Prep (3) |
1. Write an advance 2. Get an agenda 3. Get there early and stay late |
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Writing Meetings Leads (2) |
Delayed: Something unusual (think about people affected) Direct: Purpose, Quote, Background, Theme, Transition |
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School/Education |
Communities spend a lot of money and there are dozens of story ideas. |
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News Conferences (3) |
-Background on person/subject -Major point of conference -Consequences |
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Katie Couric |
-Be a good host, put them at ease -Prepare good questions -Ask follow-up questions *Allow them to inform the audience! |
