Apparel Evaluation

Front 1

product development (4) creative and ___

Back 1

the design and engineering required to make products serviceable, salable, producible, and profitable. creative and technical design

Front 2

serparates

Back 2

merchandised as the same types of merchandise

Front 3

coordinates

Back 3

presents groups of different types of products with some common characteristics. an ensemble unified by styling, fabric, trim and or colour

Front 4

BOM

Back 4

bill of material

Front 5

apparel industry made up of (6)

Back 5

apparel manufacturers
contractors
garment wet processors
apparel wholesale
importers
apparel retailers

Front 6

apparel production cycle/product cycle

Back 6

sequence of steps in the mass production of garments

Front 7

marker

Back 7

plan that indicates how all the pattern pieces of the garment are arranged on the fabric to achieve the most efficient layout

Front 8

manufacturing retailer

Back 8

one who serves the dual roles of being the manufacturer responsible for producing garments and the retailers selling the finished goods to the consumer

Front 9

manufacturer (blank AND blank)

Back 9

ultimately responsible for all the steps in producing garments and distributing them to retailers

Front 10

materials (c)

Back 10

the fabric and other components used to produce garments

Front 11

merchandiser

Back 11

person who formulates the line or manufacturer to satisfy the company's target market.

Front 12

specifications (besides materials what needs to be specified? think about a piece of clothing you own)

Back 12

brief, written descriptions of materials, procedures, dimensions, and performance for a particular style. used to communicate standards and provide control of products during production.

Front 13

physical features (4)

Back 13

design, materials, construction and finish

Front 14

performance features

Back 14

1. aesthetic performance
2. functional performance

Front 15

selling points

Back 15

are physical features of a garment
ie. 100% cotton, 100% organic cotton

Front 16

cost per wear

Back 16

purchase price divided by the number of times the garment is worn: assists in determining value

Front 17

garment industry (3)

Back 17

fibre, converters, wholesalers

Front 18

price as a quality cue

Back 18

Price lines are categorized by retailers relating the price and the quality of the garment and giving it value.

Front 19

quality processes

Back 19

Using procedures to achieve consistency and maintain the company’s desired level of quality.

Front 20

branded label

Back 20

national brand- developed by manufacturer and sold to many retailers

Front 21

private label (produced by who?)

Back 21

house brands, developed by or for a specific retailer, gets its goods produced by a contract manufacturer

Front 22

national brands

Back 22

strong ad campaigns and recognizable

Front 23

3 kinds of private labels

Back 23

store brands, store sub brands, and umbrella brands

Front 24

store brands

Back 24

retailers name on the store packaging

Front 25

store sub brands

Back 25

products where the retailer's name is low-key on the packaging

Front 26

umbrella branding (independant from?)

Back 26

a generic brand, independent from the name of the retailer

Front 27

advantages of private brands

Back 27

better margin
lower prices
bargaining power to retailer
more control over the production of products
unique rep
exclusive to the retailer-customer loyalty

Front 28

disadvantages of private

Back 28

conflict with other brands in the category
higher development expense
higher marketing expense
if it fails will create a negative image
higher risk, inventory wise, has to gain its own popularity

Front 29

advantages of national brands

Back 29

recognition
people chose between familiar brands
buyer had more confidence in national brand
promote sales with you and for you
generally available in constant supply with short lead times

Front 30

disadvantages for national brands

Back 30

loyalty belongs to the national brand and usually follows it to the store with the lowest price
retailer has less control on quality and consistency

Front 31

marketing

Back 31

Developing and promoting the company and products through promotion, optimizing opportunities, and growth strategies to establish retail positioning and get feedback from buyers and consumers

Front 32

merchandising

Back 32

Creating a product line for the target market with pricing, assorting, styling and timing, further developing the presentation and execution of the line.

Front 33

market segmentation (4)

Back 33

demographic, geographic, psychographic, behavioral

Front 34

motives for consumer buying

Back 34

fashionable
attractive
fill a need
lifestyle
rational, emotional and practical

Front 35

fashion selection (think of customers)

Back 35

Customers are attracted to the styling features of a garment

Front 36

styling features what it is and some examples

Back 36

Are the purchaser’s point of view of the elements of design (colour, texture and style)

Front 37

practical points of view

Back 37

price, fit, comfort, appropriateness, brand/label, fibre/performance, quality/durability