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11 Cards in this Set
- Front
- Back
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A series, or log, of discussion items on a page of the World Wide Web.
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blog
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A radio or video clip of someone speaking.
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sound bite
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An FCC rule that if a broadcaster sells time to one candidate, it must sell equal time to other candidates.
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equal time rule
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Information leaked to the media to test public reaction to a possible policy.
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trial balloon
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Words that imply a value judgment, used to persuade a reader without having made a serious argument.
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loaded language
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Media stories about events that are regularly covered by reporters.
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routine stories
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Media stories about events that, though public, are not regularly covered by reporters.
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feature stories
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Media stories about events that are not usually made public.
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insider stories
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Paying attention only to those news stroies with which one already agrees.
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selective attention
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The tendency of the national media to be suspicious of officials and eager to reveal unflattering stories about them.
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adversarial press
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A public official's statement to a reporter that is given on condition that the official not be named.
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background
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