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11 Cards in this Set

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SENSATION
WHEN YOU TOUCH SOMETHING, RECEPTORS SEND IMPULSES THAT TRAVEL TO THE SPINAL CORD AND THEN INTO THE BRAIN FOR INTERPRETATION; THE SIGNALS BEING SENT AND INTERPRETED
PERCEPTION
THE PROCESS IN WHICH WE UNDERSTAND SENSORY INFORMATION
BOTTOM-UP PROCESSING
SENSORY ANALYSIS AT THE ENTRY-LEVEL
TOP-DOWN PROCESSING
INFORMATION PROCESSING GUIDED BY HIGHER-LEVEL MENTAL PROCESSES, AS WHEN WE CONSTRUCT PERCETIONS DRAWING ON OUR EXPERIENCE AND EXPECTATIONS
PSYCHOPHYSICS
THE STUDY FOR HOW ORGANISMS PERCEIEVE THE INTENSITY OF VARIOUS STIMULI
ABSOLUTE THRESHOLD
OUR AWARENESS OF FAINT STIMULI WHICH INCLUDES BUT IS NOT LIMITED TO LIGHT, SOUND, ODOR, PRESSURE AND TASTE
SIGNAL DETECTION
THE ABILITY TO DETECT SOME STIMULUS IS AFFECTED BY THE INTENSITY OF THE STIMULUS AND YOUR PHYSICAL AND PSYCHOLOGICAL STATE
e

ex:when you walk to your car that is parked in an empty parking lot late at night all by yourself, you might be much more aware of noises because the situation is somewhat threatening (you are primed and listening carefully to hear anything and everything). In this case, you may hear some slight noises that you might otherwise not hear if you were in a different situation that was not as threatening.
SUBLIMINAL MESSAGE
BELOW ABSOLUTE THRESHOLD; GETTING INTO OUR SYSTEMS AND TO OUR BRAINS WITHOUT US TRULY BEING AWARE OF IT
DIFFERENT THRESHOLD
"JUST NOTICABLE DIFFERENCE" - THE MINIMUM DIFFERENCE IN STIMULATION THAT A PERSON CAN DETECT 50% OF THE TIME
WEBER'S LAW
TO BE PERCEIEVED AS TWO STIMULI, THERE MUST BE A DIFFERENCE OF MINIMUM PERCENTAGE
SENSORY ADAPTATION
GETTING USED TO THINGS; STIMULATION THAT RESULTS FROM REPEATED PRESENTATIONS OF THAT STIMULATION

ex: smoke in car