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9 Cards in this Set
- Front
- Back
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Pathos
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An appeal to emotion – needs to associate with a certain topic. “Obama and McCain.”
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Ethos
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Classical – Ethical appeal: Morals, ethics. Modern appeal: presenting yourself as reliable and identify with audience
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Logos
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an appeal with logic and reason, syllogism, “a=b, b=c, a=c”
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Toulmin
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arguments that begin with a claim that is supported by reasons, connected by a reasonable warrant (bridge logically connecting claim). They can be qualified.
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Fact
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an attempt to establish or correct whether something is or not so. “if something exists” “If they are tomatoes in Camarillo.”
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Definition
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What become is or not so. Trying to classify. “tomato is a fruit or a vegetable.”
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Evaluation
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Argues something as good/bad, best/worst, anything on a scale. By establishing criteria, from which it can be objectively compared with.
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Causal
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Either you start from the cause and arguing the effects will be. Or starting from the effects and arguing what the cause was.
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Proposal
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An audience or group should do a plan or proposal because of a certain problem/need.
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