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8 Cards in this Set
- Front
- Back
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Demography |
The science of population changes. |
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Exit Poll |
Public opinion surveys used by major media pollsters to predict electoral winners with speed and precision. |
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Gender Gap |
The term that refers to the regular pattern by which women are more likely to support democratic candidates. Women tend to be more significantly and less conservative than men and are more likely to support spending on school services and to oppose higher levels of military spending. |
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Political Culture |
An overall set of values widely shared within a society. |
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Political Ideology |
A coherent set of beliefs about politics, public policy, and public purpose. It helps give meaning to political events, personalities, and policies. |
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Political Socialism |
The process through which an individual acquires his or her particular political orientations, his or her knowledge, feelings, and evaluations regarding his or her political world. |
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Random Sampling |
The key technique employed by sophisticated survey researchers, which operates on the principle that everyone should have an equal probability of being selected for the sample. |
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Sampling Error |
The level of confidence in the findings of a public opinion poll. The more people interviewed, the more confident one can be of the results. |
