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11 Cards in this Set
- Front
- Back
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blog
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a series, or log, of disussion items on a page of the World Wide Web
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sound bite
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a radio or video clip of someone speaking
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equal time rule
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an FCC rule that if a broadcaster sells time to one candidate, it must sell equal time to other candidates
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trial balloon
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information leaked into the media to test public reaction to a possible policy
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loaded language
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words that imply a value judgment, used to persuade a reader without having made a serious argument
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routine stories
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media stories about events that are regularly covered by reporters
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feature stories
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media stories about events that, though public, are not regularly covered by reporters
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insider stories
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media stories aabout events taht are not usually made public
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selective attention
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paying attention only to those news stories with which one already agrees
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adversarial press
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the tendency of the national media to be suspicious of officials and eager to reveal unflattering stories about them
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background
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a public official's sttement to a reporter that is given on condition that the official not be named
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