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20 Cards in this Set
- Front
- Back
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conservative
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political ideology that favors small or limited government, free market, and self-reliance
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liberal
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political ideology that favors extensive government action to redress social and economic inequalities
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moderate
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an individual who holds an intermediate position between two viewpoints
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political cleavage
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splitting of a political system along ethnic or ideological lines
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political elite
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small group of people who control government institutions and policies
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political ideology
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comprehensive integrated set of views about government and politics
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political socialization
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process by which citizens acquire their political beliefs and values
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public opinion
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opinions held by persons which governments find it prudent to heed
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random sampling
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a subset of a population intended to represent the whole population
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exit polls
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interviews of voters as they leave polling stations to predict election outcomes
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Gallup poll
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highly reliable public opinion poll from a private research firm
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public agenda
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issues that the government focuses attention and policy on
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saliency
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importance of a political issue to a person or group
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intensity
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degree to which a group or person is affected by an issue
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stability
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degree to how unchanging the opinion on an issue is
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partisanship
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adherence to a political party, amount of party loyalty
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opinion leader
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a highly attentive and involved person in politics whom others turn to for political information or cues
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issue publics
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groups of people more attentive to particular areas of public policy than the average citizen
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suffrage
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right to vote, often associated with women’s movement for voting rights
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soft money
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funds used by parties for voter registration, public education and voter mobilization-there are no limits to these expenditures
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