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16 Cards in this Set

  • Front
  • Back

Audience

The listener, viewer, reader of text. Most texts are likely to have multiple audiences.

Concession

Acknowledgement that an opposing argument may be true or reasonable. And strong argument a concession is usually occupied by a reflection challenge the validity of the opposing argument.

Connotation

Meanings that readers have with a words dictionary definition or denotation. Connections are usually positive or negative and they can greatly affect the author's tone.

Context

The circumstances, atmosphere, attitudes, and events surrounding a text

Counterarguement

An opposing argument to the one a writer is putting forward. Rather than ignoring a counter argument, is strong writer of the address it through the process of concession and refutation

Ethos

Greek word for character. Speakers appealed to eat those to demonstrate that they are credible and trustworthy to speak on a given topic. Ethos are established by both who you are and what you say

Logos

Greek word for embody thought. Speakers for Logos or Reason by offering clear rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up

Occasion

The time and place a speeches given or a piece is written

Pathos

Greek Word or suffering. Speakers apeel to pathos to emotional motive their audience. More specific appeals to practice might play on the audience values, desires, and hopes, on one hand, or fears that produces on the other side

Persona

Greek word for mask. The face or character that is Speaker shows to his or her audience

Polemic

Creeper and for hostile. And aggressive argument that tries to establish the superiority of one opinion over all others. Polemics generally do not concede that opposing opinions have any merit

Propaganda

The spread of ideas and information to further in case. And its negative sense, propaganda is used for rumors, lies, this information cause to scare tactics in order to damage or promote a Cause

Purpose

The goal in speaker wants to achieve

Refutation

A denial of the validity of an opposing argument. In order to sound reasonable, we fusions often follow a confession that acknowledges that an opposing article may be reasonable

Rhetoric

The follow city of observing in any given cause the available means of persuasion. And other word is as the art of finding ways to persuade an audience

Rhetorical appeals

Rhetorical techniques used to persuade an audience by emphasizing what they found most important or compelling. Also known as ethos pathos and logos