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13 Cards in this Set
- Front
- Back
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Public opinion
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the distribution of individuals about a particular issue, candidate, or political institution.
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Random Sampling
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gives everyone in the populationan equal probability of being selected.
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Straw poll
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ask tv viewers to call in their opinions. inexpensive but not accurate.
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Sampling Errors
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the same poll conducted with a different random sample alomost certainly willl produce slightly different results
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Political Socioalization
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lifelong process through which an individual acquires opinions through contact with family, friends, coworkers and other group associations
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Political Ideology
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a coherent set of values and beliefs about public policy.
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Social Status
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a measure of one's socual standing obtained by combiningfactors such as education, income, and occupation.
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Religious Tradition
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The moral teachings of religios institutions on religious, social, and economic issues
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Gender Gap
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the difference in political views between men and women.
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Libertarians
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more likely to be young, college educated and white, to have higher incomes and no religion and to live in the west.
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Populist
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more likely to be older, poorly educated, low income, religious, and female and to live in the South or Midwest.
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Political Elite
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An identifiable group of people who posses a disproportionate share of some valued resource
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Norm
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a standard right or proper conduct
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