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17 Cards in this Set

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participant observation
direct, firsthand observation of daily behavior by ethnographer
•at least a year
•what they see as they see it
methods of studying culture
•ethnographic techniques
•survey instruments
Ethnographic techniques
•participant observation
•naturalistic observation
•interviews
Naturalistic observation
makes record of the physical and biological environment of the group under study
types of interviews
•structured interviews
•unstructured interviews
•life histories
•time allocated analysis
structured interviews
the ethnographer talks face to face with local respondents using a series of questions and tasks and writes down the answers
unstructured interviews
informal, free-flowing conversation between the ethnographer and local respondents
Life histories
collect life experience of key respondents whose life is unusually interesting
time allocation analysis
assessing how much time is spent on various activities by the people under study
Genealogy
a well-established ethnographic technique that traces "family tree" and degrees of relationships using notations and symbols
key cultural consultants
in every single culture, there are people who can provide the most complete or useful information about particular aspects of life
video recording
it is used to document social activities unobtrusively
longitudinal research
long-term study of culture based on repeated visits over many years.
Types of survey research
•population sampling
•questionaire
production samping
selecting and studying a small and representative portion of the larger society
questionaire
the procedure that tends to be more indirect and impersonal
anthropology and business
•hired by high tech companies
•understand how user will use technology