Analysis Of Available Data 1

Front 1

What are some of the reasons why we need to gather and study available data?

Back 1

b/c ppl cant honestly remember

Front 2

Identify and explain three reasons the three steps in conducting anaylsis of available data research

Back 2

1. Deciding your research question
2. look for patterns
3. Accounting for the ‘context of production’

Front 3

What are the 3 steps in (quantitative) coding?

Back 3

Deciding ‘unit of analysis’ DV & IV
Devise categories for code book
Assign codes to each case

Front 4

What are the differences between quantitative and qualitative methods of content analysis?

Back 4

Quantitative methods -focus on the patterns by using coding and
(in-dept) understanding

Qualitative method - focuses on interpretative and the ‘cultural construction of meanings

Front 5

In Goffman's study "Gender Advertisement" the major theme that he identifies is:

Back 5

6 Patterns of Stereotypes of Feminist
- feminine touch
- function ranking
- licensed withdrawal

Front 6

How do you anaylsis the cultural contruction of these themes?

Back 6

Context of Production:
-Who produce the cultural artifacts?
-Who is the attended audience?
- What’s the purpose or the assumptions?
- What are the limitations or biases of the data?