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5 Cards in this Set

  • Front
  • Back
Roland Barthes
French linguist who pioneered semiotic analysis of cultural and media forms
Signifier
a sign has a physical form (R-O-S-E)
Signified
a sign refers to something other than itself
Referent
both what the signifier and the signified refer to: real roses.
Structuralism
argued that all human social order is determined by large social of psychological structures with their own irresistible logic, independent of human will or intention