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29 Cards in this Set
- Front
- Back
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Public Opinion
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Aggregate of preferences and opinions of individuals on significant issues
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Survey Research
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Gathering of information about public opinion by questioning a representative sample of the population
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Halo Effect
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Tendency of survey respondents to provide socially acceptable answers to questions
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Bradley Effect
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Tendency of white voters to not express opposition to a black candidate to pollsters, in order to not appear racist.
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socialization
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the leaning of a culture and its values
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Generation Gap
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Differences in politics and public opinion among age groups
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Gener Gap
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Aggregate differences in political opinions between men and women
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Suffrage
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Legal right to vote
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White Primary
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Democratic Party primary elections in many southern counties in the early part of the 20th Century that excluded black people from voting
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Literacy Test
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Examination of a person's ability to read and write as a prerequisite to voter registration, outlawed by Voting Rights Act (1965) as discriminatory
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Poll Taxes
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Taxes imposed as a prerequisite to voting: prohibited by the 24th Amendment
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Turnout
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Number of voters who actually cast ballots in an election, as a percentage of people eligible to register and vote
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Registration
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Requirement that prospective voters establish their identity and place of residence prior to an election in order to be eligible
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Mass Media
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All means of communication with the general public, including television, newspapers, magazines, radio, books, recordings, motion picture, and the Internet
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Narrowcasting
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The emergence of news outlets on cable television and the Internet that offer specialty content for small, niche audiences
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Agenda Setting
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Deciding what will be decided, defining the problems and issuers to be addressed by decision makers
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Socialization
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The learning of a culture and its values
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Soft News
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News featured in talk shows, late-night comedy, and TV news magazines - reaches more people than regular news broadcasts
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Muckraking
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Journalistic exposés of corruption, wrongdoing, or mismanagement in government, business, and other institutions of society
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Pundits
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An individual who offers expert opinion to the mass media
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Name Recognition
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Public awareness of a candidate - whether people even know his or her name
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Media Events
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Staged activities designed to attract media attention
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Sound Bite
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Concise and catchy phrase that attracts media coverage
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Equal Time Rule
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Federal Communications Commission (FCC) requirement that broadcasters who sell time to any political candidate must make equal time available to opposing candidates at the same price
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New Media
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Content and technology that result in the ability of individuals to actively and immediately share content generated in traditional media forms (text, image, sound, and video)
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Cyberculture
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The emergent culture that results from computerization, networking, and use of new media
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Cyberpolitics
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The application of new media to campaign politics
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Information Overload
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Situation in which individuals are subjected to so many communications that they cannot make sense of them
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Selective Perception
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Mentally screening out information or opinions with which one disagrees
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