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10 Cards in this Set
- Front
- Back
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Traditional Media
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broadcast media, with the most common being TV, radio, and print.
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"New" Media
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TV and internet as a way to get news
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Agenda-Setting
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The power of the media through news coverage to focus the publics attention and concern on particular events, problems, issues.
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Common Carrier Function
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The medias function as a open channel through with political leaders can communicate with the public.
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Framing
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The process of selecting certain aspects of reality and making them the most salient part of the communication, thereby conveying a particular interpretation of a situation. Frames a story in a particular way.
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Watchdog Function
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The accepted responsibility of the media to protect the public from decietful, careless, incompetent, and corrupt officials by standing ready to expose any official who violates accepted legal, ethical, or performance standards.
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Signaler Function
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The accepted responsibility of the media to alert the public of important developments as soon as possible after they happen or are discovered.
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Objective Journalism
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The model of news reporting that is based on communication of facts rather then opinions and that is fair that it presents all sides of the partisans debates.
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Communications Act of 1934
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Equal time requirement
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Equal Time
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specifies that U.S. radio and television broadcast stations Must provide an equivalent opportunity to any opposing political candidates who request it.
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