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12 Cards in this Set

  • Front
  • Back

Biased Sample

A sample that does not accurately represent the overall population, based on bias.

Framing

Establishing the context of an issue to emphasize certain aspects over others.

Ideology

A coherent set of ideas that form a core of how decisions are made drawn by a set of public influences and affairs.

Margin of Error

The rate of error when conducting an experiment. This is added/subtracted from public opinion percentage.

Non-Atttitude

The lack of an opinion surrounding a certain issue. Or an opinion so weak it holds no significance.

Party Identification

Loyalty or psychological bias to a certain party.

Population

A specific group in which you want to base statistics on.

Priming

The Psychological process of shaping a person's ideology or political inclination.

Public Opinion

The collection of attitudes and preferences shared by the masses.

Random Selection

Choosing a sample so that each member of population has an equal chance of being recorded.

Rationality

The habit of choosing the best choice among a range of options depended on interests and information.

Sample

Subset of the population chosen to represent a given portion of the whole population.