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25 Cards in this Set

  • Front
  • Back
delegates
individuals who represent a state's voters in the selection of a political party's presidential candidate
caucus
a small meeting at which registered political party members select delegates to attend the national party convention and nominate a presidential candidate
primary
election in which voters choose the candidate who will represent their political party in the general election
winner-take-all
election in which the candidate who gets the most votes win; any other candidate loses and receives nothing
open primary
an election in which a voter can participate in either party's primary (but not both), regardless of party registration
modified open primary
an election in which registered voters who are not affiliated with either party can vote in either party's primary
closed primary
an election in which only registered members of a political party can participate in the party's primary election
Electoral College
the meeting, in each state and the District of Columbia, of electors who cast votes to elect the president
plurality rule
a candidate wins office by getting more votes than his or her opponent, even if that candidate does not receive an absolute majority of the votes
invisible primary
the race to raise the most money and achieve front-runner status before the primary season begins
momentum
the boost in media coverage, name recognition, fund-raising, and perceptions of electability that accompanies unexpected and repeated primary success
retrospective voting
voters judge candidates based on the performance of the candidates or their parties rather than issue stands and assessments of what each candidate would do if elected

direct mail

political advertising in which messages are sent directly to potential voters in the form of mail or e-mail, rather than using a third-party medium

focus group
in-depth interview with a small number of people representing important voter constituencies
battleground states
competitive states in which no candidate has an overwhelming advantage, and therefore Electoral College votes are in play
red states
largely uncontested states in which the Republican candidates for president is very likely to win
blue states
largely uncontested states in which the Democratic candidate for president is very likely to win
field operations
the "ground war" intended to produce high turnout among party loyalists, particularly in battleground states
hard money
funds to be used by candidates or parties for the express purpose of running an election campaign, or by PACs for contributing to candidates
soft money
funds to be used for political purposes other than running a campaign, for example, get-out-the-vote efforts; or by some interest groups for political ads praising or attacking candidates
public money
taxpayer funds used to help finance presidential campaigns
political action committee (PAC)
a group that collects money from individuals and makes donations to political parties and candidates
independent expenditures
funds spent to elect or defeat candidates but not coordinated with any candidate's campaign
coordinated expenditures
legally limited purchases or payments made by a political party on behalf of, and in coordination with, a specific campaign
matching funds
public monies given to qualifying candidates to match a certain percentage of the funds they have raised from private donors