Advertising Test

Front 1

Advertising Campaign:
Wayland Ayer

Back 1

DeBeers Diamonds

Front 2

Advertising Campaign:
Claude Hopkins

Back 2

Pepsodent

Front 3

Advertising Campaign:
Thomas Barrett

Back 3

Pears Soap

Front 4

Advertising Campaign:
Gerard Lambert

Back 4

Listerine

Front 5

Advertising Campaign:
David Oglivy

Back 5

Dove Soap

Front 6

Advertising Campaign:
Leo Burnett

Back 6

Marlboro

Front 7

Advertising Campaign:
Rosser Reeves

Back 7

Anacin

Front 8

Advertising Campaign:
Mary Wells

Back 8

Alka-Seltzer

Front 9

Contribution to Industry:
Leo Burnett

Back 9

Icons and inherent Drama

Front 10

Contribution to Industry:
David Ogilvy

Back 10

Branding

Front 11

Contribution to Industry:
Bill Bernback

Back 11

The formation of Creative Teams

Front 12

Contribution to Industry:
Rosser Reeves

Back 12

Unique Selling proposition

Front 13

Contribution to Industry:
Mary Wells

Back 13

Integrated Marketing Communication

Front 14

Advertising Movement In:
1960's

Back 14

creative revolution

Front 15

Advertising Movement In:
1970's

Back 15

Marketers dominante

Front 16

Advertising Movement In:
1980's

Back 16

Visual Language

Front 17

Advertising Movement In:
1990's

Back 17

Visual Style

Front 18

Agency's Campaign:
Goodby Berlin Silverstein

Back 18

Got Milk

Front 19

Agency's Campaign:
Bartle Boogle Hegarty

Back 19

Levis

Front 20

Agency's Campaign:
Cliff Freeman

Back 20

Little Caesar

Front 21

Contribution Early Advertising:
Claude Hopkins

Back 21

The conception of Pre-emptive reason why

Front 22

Contribution Early Advertising:
Thomas Barratt

Back 22

The concept of associated value

Front 23

Contribution Early Advertising:
Albert Lasker

Back 23

Father of Modern Advertising

Front 24

Contribution Early Advertising:
Wayland Ayer

Back 24

Established an agency/client commission system

Front 25

Contribution Early Advertising:
J Walter Thompson

Back 25

Established Account Management

Front 26

Contribution Early Advertising:
David Ogilvy

Back 26

Created Branding

Front 27

Contribution Early Advertising:
Leo Burnett

Back 27

Created Brand Icons

Front 28

Contribution Early Advertising:
Rosser Reeves

Back 28

Created concept of Unique Selling Proposition

Front 29

Contribution Early Advertising:
George Gallup

Back 29

First to develop Public Opinion Research

Front 30

Contribution Early Advertising:
Harrison McCann

Back 30

First Agency to use psychological research

Front 31

Agency associated with:
Marice Levy

Back 31

Publicis

Front 32

Agency associated with:
Andy Law

Back 32

St Lukes

Front 33

Agency associated with:
Gilbert Gross

Back 33

Carat

Front 34

Fame associated with:
Michel Roux

Back 34

Absolut

Front 35

Agency associated with:
Keith Reinhart

Back 35

Omnicom

Front 36

Fame associated with:
Armando Testa

Back 36

Father of Italian advertising

Front 37

Fame associated with:
Oliviero Toscai

Back 37

Benetton

Front 38

Fame Associated With:
Washington Olivetto

Back 38

Brazilian Advertising

Front 39

Agency's Holding Company:
O&M

Back 39

WPP

Front 40

Agency's Holding Company:
JWT

Back 40

WPP

Front 41

Agency's Holding Company:
Leo Burnett

Back 41

Publicis

Front 42

Agency Country of Origin:
MMLB

Back 42

Spain

Front 43

Agency Country of Origin:
Bassat Associados

Back 43

Spain

Front 44

Agency Country of Origin:
BBDO

Back 44

Brazil

Front 45

Agency's Holding Company:
DDB

Back 45

Omnicom

Front 46

Agency's Holding Company:
McCann Erickson

Back 46

Interpubic

Front 47

Agency's Holding Company:
Saatchi and Saatchi

Back 47

Publicis

Front 48

Agency Country of Origin:
Hunt Lascaris

Back 48

South Africa

Front 49

Famous Advertising Campaign: Bill Bernbach

Back 49

Volkswagon

Front 50

Parity Product

Back 50

Interchangeable similar Products

Front 51

”Picasso of our time”

Back 51

Bill Bernbach

Front 52

Famous Advertising Campaign:
Chiat Day

Back 52

Apple

Front 53

Contribution to Advertising:
Saatchi

Back 53

Rise of holding companies

Front 54

Postmodernism in advertising?

Back 54

Including other forms of communication (Music)

Front 55

Contribution of Advertising:
TBWA

Back 55

Concept known as Visuality

Front 56

Famous Advertising Campaign:
Wieden and Kennedy

Back 56

Nike

Front 57

Famous Advertising Campaign:
TBWA

Back 57

Absolut

Front 58

Famous Advertising Campaign:
Fallon

Back 58

Rolling Stone Magazine

Front 59

Contribution to Advertising:
Cliff Freeman

Back 59

Oddvertising

Front 60

Convergence is

Back 60

Different technologies existing together

Front 61

When did the consumer become in charge?

Back 61

2000's

Front 62

Contribution to Advertising:
Chiatt Day

Back 62

Introduced Account Planning

Front 63

Called what in Advertising:
Alex Bogusky

Back 63

The Bill Bernbach of his time period

Front 64

Contribution to Advertising:
Crispin Porter Bogusky

Back 64

Created media neutral advertising

Front 65

Contribution to Advertising:
Volney Palmer

Back 65

First US Agency

Front 66

Contribution to Advertising:
John Powers

Back 66

Father of creative advertising

Front 67

Contribution to Advertising:
Calkins and Holden

Back 67

First creative agency

Front 68

George Gallup Worked For

Back 68

Y&R

Front 69

Called what in Advertising:
Alex Bogusky

Back 69

The Bill Bernbach of his time period

Front 70

Contribution to Advertising:
PT Barnum

Back 70

perfected the “value added” technique

Front 71

Contribution to Advertising:
McCann Erickson (besides psycology)

Back 71

Founded the idea of ‘total marketing”

Front 72

Contribution to Advertising:
Abbott Mead and Vickers

Back 72

Work on the Economist

Front 73

Contribution to Advertising:
Ernest Dichter

Back 73

Father of Motivational research

Front 74

Contribution to Advertising:
McCann Erickson

Back 74

First to hire psychological staff

Front 75

Contribution to Advertising:
Papert Koenig and Lois

Back 75

First known agency outside of NYC or Chicago

Front 76

Contribution to Advertising:
Stanley Pollitt

Back 76

The father of account planning

Front 77

Claim to Fame
Marcel Bluestein-Blanchet

Back 77

Father of French Advertising

Front 78

Country of Origin:
George Patterson Y&R

Back 78

Australia

Front 79

Contribution to Advertising:
Gerard Lambert

Back 79

Created constructive discontents

Front 80

Principle #1 Relying on brand awareness has become fool’s gold

Back 80

Microsoft branding and advertising efforts

Front 81

Principle #2 You have to know it before you grow it

Back 81

Developing Nike’s core identity by widening the access point

Front 82

Principle #3 Just because you can grow, doesn’t mean you should

Back 82

Putting Starbucks on United

Front 83

Principle #4 Transcend a product only relationship with your customers

Back 83

Harley Davidson biking community

Front 84

Principle #5 – Everything matters

Back 84

The development of NIKE town

Front 85

Principle #6 – All brands need good parents

Back 85

Steve Jobs leaving and coming back to Apple

Front 86

Principle #7 – Big doesn’t have to be bad

Back 86

Apple’s Think Different campaign

Front 87

Principle #8 -Relevance, simplicity and humanity will distinguish brands in the future

Back 87

Pfizer donating AIDS drugs to South Africa