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10 Cards in this Set
- Front
- Back
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What is Out of Home Advertising? |
Reachers consumers outside of the general home setting. Audience typically 'on the go' Billboards (and digital) Street furniture e.g bus shelter Transit Alternative |
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What is Guerilla Marketing? |
- Advertising strategy to promote products in an unconventional way - Grabs attention of public in a more personal/memorable way |
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What is a showcase? |
Explains the idea, solution, conclusion to client. Case Study is a showcase thats been solved... |
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What is brainstorming? |
Relaxed informal approach to problem solving Original thoughts may seem crazy but can spark other ideas |
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What is an advertising spot? |
Advertising space typically between programmes on tv |
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SCAMPER |
Substitute Combine Adapt Modify/magnify Put to other uses Eliminate/minify Reverse/rearrange |
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What is Scamper? |
Method used to explore shapes and form |
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What is Kickstart? |
Formulate your goals Pick and answer a question from the kickstart manual |
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Kickstart Manual |
- without words - mixing and matching - comparitive juxtaposition - repetition - exageration - turn it around - omission and suggestion - paradoxes/optical illusions - provocation - change of perspective - alternative uses - spoofs and parody |
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Super |
Text coming up over an advert |
