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7 Cards in this Set
- Front
- Back
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Advertising
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Any paid form of non-personal presentation
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Objectives
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Informing, persuading, reminding
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Steps
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1. Deciding on exposure
2. Choose media type 3. Select specific media vehicles 4. decide on media timing |
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Appeal themes
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rational, emotional, moral
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Execution
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slice of life, fanstasy, technical expertise, scientific evidence, testimonial
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Copy testing
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test the effectiveness of an ad
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Criteria to evaluate ad
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Effects on sales
memorability effects on attitude inquiries internet advertising tracking |
