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11 Cards in this Set
- Front
- Back
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affidavit of performance
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a signed and notarized form sent by a television station to an advertiser or agency indicatingwhat spots ran and when. it is the stations legal proof that the advertiser got what was paid for.
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audience composition
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the distribution of an audience into a demographic or other categories.
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audience share
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The percentage of homes with tv sets in use tuned to a specific program.
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avails
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an abbreviated term freferring to the TV time slots that are available to an advertiser.
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Average quarter-hour audience
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a radio term referring to the average number of people who are listening to a specific station for at least 5 minutes during a 15-minute period of any given daypart.
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average quarter hour rating
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the average quarter-hour persons estimate expressed as a percentage of the estimated population.
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average quarter hour share
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the radio station's audience expressed as a percentage of the total radio listening audience in the area.
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bater syndication
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marketing a first run television programs to local stations free or for a reduced rate because some of the ad space has been presold to national advertisers.
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broadcast TV
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tv sent over airwaves as opposed to over cables.
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Cable TV
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TV signals carried to househol
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cost per rating point
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a simple computation used by media buyers to determine which broadcast programs are the most efficient in relation to the target audience. The CCP is determinedby dibiding the cost
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