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33 Cards in this Set
- Front
- Back
- 3rd side (hint)
What is consumer culture?
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a belief it can be satisfied of beieved it can be satified by constituting the needs and desires by purchasing mass produced and nationally advertised products
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What is post hoc?
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x before y
after something therefor because of it |
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What are the historical aspects of consumer culture?
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mobility
big cities transportation department stores |
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What are the 4 p's
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product
price promotion distribution(placement) how fast it can be put out there |
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What are the functions of advertising?
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- Help Consumers maximize their satisfaction
- To communicate the want : satistying qualities of such goods and services to varies segments of the population - Provide information and let consumers to make their intelligent decisions -To control the quality of the men and women in the field of advertising |
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T.V.= Media=
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Pop Culture
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What are the four types of comsumer styles?
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Hierarchist
Egalitarians Idividualist Fatalist |
HEIF
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Mimic desire
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People want what other people have
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What kinds of products does the upper SES purchse?
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Operas, Plays, Paintings, Sculptures,
Expensive cars, restaurants, vacations |
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What kinds of products does the lower SES purchase?
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fast food, drive to vacations, inexpensive clothes
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Steiner believes...
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Advertising = MarketPlace
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Steiners 4 phase stage model is...
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1. Unadvertised Consumer Good Industry
2. Initial Advertising 3. Growth Stage 4. Maturity Phase |
UIGM
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What is Unadvertised Consumer Good Industry?
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small business to to small stores to put products on the shelf, RETAIL MAKES PROFIT, consumer makes high price, manufactor is not profiting
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What is Initial Advertising?
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Retailers lower prices to attract customers, consumers pay less
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What is the Growth Stage?
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Consumers pay even less, Retailers are just breaking even
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What is Maturity?
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Brand established= Name Brand price increases. Manufactors profit $$$
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Finallly I profit
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According to Locke and Newton what is the Free Market?
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-Men are created equal
-Men are conscience and rational -Fundamental rights, life, liberty, poverty |
Life liberty and property
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Enlightment =
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Owning property
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Property=
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Man
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Free Market has the freedom to...
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-Trade
-Contract between individuals -Freedom from government interferences or regulations -To compete, no monopolies especially by gov't |
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Market power =
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Information
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65+ What is the median used for advertising?
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T.V & Newspapers
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65+
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-They don't believe everything they see
-Advertising has not been portraying ederlty in a positive way (dying & sick) |
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60-69 years old
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see advertising positively
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70-79 years old
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Unmarried females, non white are toughest consumers - negative attidudes towards consumers
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Purpose of advertising
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To provide knowledge & create needs
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Black purchasing power
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-don't own homes much
-homes are usually cheaper -pay less property taxes -Pay more on income Buy more sun equipment, TV, radio, encyclopedias |
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Black people tend to buy
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-spend less money on safes, legal fees, accountants
-4x more tobacco, alcohol, entertainment, and personal care than reading and education |
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Buying
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-We look at quality of product
-How fast can we get it? |
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What it a Hierarchist?
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Believe in the need for hierarchy in societies and feel a sense of obligation to those below them
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Indivualist
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Individuals are basic an the role of gov't should be minimal
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Egalitarians
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Believe that everyone has certain needs tha have to be looked after by the gov't. Stress voluntary consent.
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Fatalist
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Bottom of the totom pole, have little economic, purchasing, or decision making power.
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