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32 Cards in this Set
- Front
- Back
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consumer behavior
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The study of the processes involved when individuals or groups select, purchase, use, or
dispose of products, services, ideas, or experiences to satisfy needs and desires |
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what is the second process of consumer behavior
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purchase-where you go and you buy it.
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who is involved in the process of consumption
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consumer- person who identifies need and want
purchaser vs. user- this makes the post purchase difference influencer- friends, review and groups or organizations- not always individuals |
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what is consumer behavior often referred too.
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buyer behavior
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what was the first consumer made out to be?
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"Mrs. Consumer" always referred to as a she and usually a white female but in the 1950.
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what is marketing segmentation
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identifying groups of consumers that are similar
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how is age useful in segmentation
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because of the different exposure times to advertise and different experiences
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why is gender used as a segmentation
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because socially and culturally to think about. example use colors that women like more.
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what is family structure?
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it is the living of a family. for example if you have two new babies you are more likely to buy diapers than a bachelor
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what form of segmentation would this be...Reebok introduced its RBK shoe line, championed by popular urban artists such as 50 cent
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race and ethnicity.
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thats a good ole' boy right there.
(what is the segmentation) |
geography because it is applying to the souther states, and the language they use.
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is social class and income part of marketing segmentation. true or false?
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true. because the rich will buy different things then lower class.
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what is pschographics
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it is based on traits, attidues, and lifestyles.
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what is it the term when people share values, activities, and orientations.
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consumption communities.
-example: longhorns, or twilight. |
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product benefits
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perceived value or benefits.
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why do product look toward the heavy users.
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because they have showed the most brand loyalty.
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how does role theory deal with consumers?
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well the consumers takes roles in consumpition.
1. consumers behavior take the action in a play. 2. people act out roles 3. individual role influence consumer behavior. |
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products have roles too, but what are they?
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1. self concept attachment. the product helps establish the users identity.
2. nostalogic attachment-the product serves as a link with a past self. 3. interdependence- the product is a part of the user daily routine. 4. love- the product elicits emotional bonds of warmth, passion, or other strong emotion. |
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How do marketers manage these different segments and roles?
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relationship marketing, and database marketing
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when building bonds with consumers, through consumer satisfaction and reflection making sure they are happy. and maintaining that overtime. what would this be called?
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relationship marketing.
an example is toyota. |
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tracking consumers buying habits then crafting products and messages precisely to people wants and needs. a good example is walmart...what is this marketing called?
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database marketing
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our world is profoundly influenced by what?
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marketing and consumer behavior
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What is mass media?
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it is apart of the marketers influenced; the advertising driven content and formats
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campaigns selling themselves to us (the consumer)
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politics.
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McDonald's is adding to the worlds "____" by adding changes to many countrys and does not change the style of the burger or taste.
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globalizing
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what is popular culture and high art?..and how does it add to the marketers influence
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it is dealing with product and inspiration. getting at the consumers "inspiration" for things.
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Do marketers manipulate people?
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they see our need ( biological motive) and make there advertising toward that need, and make it a want (the specific way we satisfy that need, conditioned by what society has
taught us is appropriate) so in a way they trick with out minds. |
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what is a need
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a biological motive
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what is a want
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the specific way we satisfy that need, conditioned by what society has
taught us is appropriate |
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is advertising necessary?
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provide information, and better the consumers.
to me: YES! |
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what is the dark side of consumption involve?
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1.addiction and compulsive shopping.
- video gaming/ texting 2. illegal activities -shoplifting 3. Consumed Consumers -prostitution |
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what is popular culture?
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consisting of the music, movies, sports, books, celebrities, and other forms of entertainment the mass market consumes, is both a product of and an inspiration to marketers
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